A brand's black box: what makes successful brands better?

Brands associated with everyday products lose on average almost 40% of their loyal, regular customers every year. This towering rate has increased...

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Plan.Net Middle East showcases branding and communication of car showroom in Abu Dhabi.

For the new BMW Group showroom in Abu Dhabi, Plan.Net Middle East was responsible for the design of all the branding and communication for the...

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The democratisation of brand management – how the marketing industry responds to the destructuring of society

The democratisation of brand management – how the marketing industry responds to the destructuring of society The destructuring of society is...

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New campaign for the start of the season gets going at the weekend!

This weekend, Serviceplan, Plan.Net and Mediaplus are again supporting the main event of the year for BMW motorbike dealers: the start of the 2012...

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