for better insights
Facit convinces with in-depth, effective market research that increases the market success of your brand.
We believe that only someone who understands the needs and emotions of their target group can enjoy sustained success. With our market research, we therefore paint a particularly precise picture of your wishes and beliefs. We then apply innovative quantitative and qualitative methods. For example, we make amazing discoveries with visual methods and consumer-generated research – the inclusion of customers in market research.
In connection with this, we advise our clients as to how the knowledge they have gained can be implemented successfully in the market. For many years, we have worked on the strategic positioning of brands and companies in this manner. In the process, the focus is on brand management, communication, customer loyalty and innovative capability.
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Glossary: Market research
Market research is used to collect, prepare and analyse information that is relevant to the business. This can involve analysis of the market, potential, target groups or employee satisfaction. The findings gained are used for creating customer sales pitches, product design or internal communication, for example. Market research helps businesses to recognise risks and new development opportunities in good time.
Market research methods are classified as either primary research, in which new data is gained through surveys or interviews for example, and secondary research. Secondary research is carried out through analysis and interpretation, based on the data that has already been gathered. Possible sources may be specialist books, press articles and data from the Federal Statistical Office etc.
Further methods of data collection are written, telephone (CATI), face-to-face or online surveys, as well as expert interviews (e.g. Delphi method). The subjects may be existing or potential customers and employees. Surveys usually take place at the point of sale, at home, in a studio or institute or in the workplace.
Questions are posed in an open or closed form. For closed questions, (e.g. “How satisfied are you with our performance?”) possible answers are given (e.g. satisfied, not very satisfied, unsatisfied). For open questions, (e.g. “What do you think about the new design of our logo?”) subjects taking part in group discussions, telephone interviews or workshops are not given any predefined possible answers. The advantage of such questions is that new ideas can be collected and different opinions, desires and preferences can be heard.