for better insights
Facit ensures that research results and insights are implemented in a profitable way through the combination of market research and well-founded marketing consulting.
With our research and marketing expertise, we build an important bridge for our clients between market research, insights, strategy and the development and implementation of concepts. Among other things, the basis of our work is formed by interdisciplinary workshops in which our clients can familiarise themselves with the perspectives of market participants, market researchers, consultants, experts and creative professionals.
Our consulting competence covers numerous market research and consulting projects where the focus is always on optimal interaction of the view of the market and the view of the company. Thanks to our validation service, with which we test the concepts developed and results in the market, our clients are on the safe side strategically. Even with ongoing processes, we stand side-by-side with the company – for example, regarding innovation processes, increasing marketing performance and organisational changes.
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Glossary: Marketing consulting
Marketing consulting is usually based on data compiled from primary and secondary market research. Methods such as online polls, surveys in written form or over the telephone, face-to-face interviews and expert reviews are used to gain new findings and information that are crucial to an appropriate marketing strategy, product design, marketing concept and brand image. Along with surveys, numerous analyses and tests are carried out which form the basis for marketing consulting and assist in making important decisions.
Analyses of markets, potential and target groups help the company to recognise new opportunities and risks in good time. In contrast to this, an employee satisfaction analysis provides a perfect picture of the work atmosphere, employee motivation and employee satisfaction. When creating an Internet presence and designing advertising materials, usability tests can provide appropriate information for improving the performance of the website or advertising materials.
Test subjects are primarily potential or existing customers and experts. Furthermore, different samples can be formed according to age group, gender, occupation and other socio-demographic data.
The surveys usually take place in laboratories or studios, in the workplace, at the point of sale or in the home. Information is gathered via computer-based (e.g. eye tracking) or paper-and-pencil surveys, in a focus group or during a face-to-face conversation between a test person and the interviewer.
The results are interpreted and analysed along with market researchers, advisers, experts and creative individuals. As a result, important conclusions can be drawn and specific recommendations for action can be defined.