Plan.Net not only takes care of the perfect media strategy, but also optimal campaign performance and optimal online media.
We are proud of our strategies, our planning and our top buying conditions. However, the true heart of our work is something different: it is the efficiency, the performance and the sales performance of all the communication measures for our clients. We continuously monitor the success of the (online media) campaigns and optimise them. With our creative teams, we develop campaigns that are precisely tailored to specific advertising channels and target groups. We also deploy extraordinary tools and systems: for optimal addressing of target groups, we use modern moving-image planning and video advertising.
That means we not only work efficiently, but also creatively. We develop media campaigns that really work.
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Glossary: Online media
Online media with conventional and innovative forms of advertising
The choice of media online has grown considerably in recent years. Media in the online domain is generally understood to mean all media content that can be accessed online. This includes editorial content, films, music etc.
In the context of online marketing, all possible forms of presenting online advertising campaigns are grouped together under online media. This includes both conventional advertising formats, such as skyscrapers, wallpaper and content ads in the display area, as well as modern moving image formats and striking, innovative advertising forms. Depending on the communication goal, coordinated media campaigns can increase sales or brand awareness, encourage customer loyalty, support customer acquisition etc. In close collaboration with the creative team it is determined which online media is more suited to achieving the campaign goal.
Innovative online media to increase brand awareness
Innovative advertising formats offer the user an experience, stand out in a positive way and by doing so, increase brand awareness. This combination of the appealing use of online media, exact control of campaigns for optimally reaching target groups, as well as continual campaign monitoring and optimisation ensures efficiency, brand awareness and a high response rate where applicable.