The maximum ROI using the perfect performance mix – that is the ultimate objective of Plan.Net.
We align all (disciplines in the field of performance marketing) performance marketing disciplines towards a common objective: the optimal (sales) success of our clients. Whether it is search engine optimisation (SEO), search engine marketing (SEM), CPx campaigns or affiliate marketing: we design and realise the respective intelligent measures for every individual discipline. At the same time, we consolidate everything in complex performance marketing concepts. Due to the common direction of all measures, we ensure maximum efficiency and success.
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Glossary: Performance marketing
Performance marketing represents the interaction between the disciplines of search engine marketing (SEM), search engine optimisation (SEO) and affiliate marketing to achieve online marketing goals. An innovative and efficient marketing mix in these areas allows concepts for extensive campaigns to be created. Goals include increasing in orders or improving customer satisfaction and customer loyalty.
Search engine marketing (SEM)
Through search engine marketing (SEM) and the subdiscipline of keyword advertising, targeted advertisements and advertising messages are adapted to the search terms of the target groups in the search engine. The significant advantage lies in the speed at which advertising messages can be directed at the broad public. SEM agencies ensure a higher coverage in the shortest amount of time. In pay per click advertising, raising brand awareness is increasingly gaining importance.
Search engine optimisation (SEO)
Search engine optimisation is one of the most efficient and most sustainable forms of advertising. Individual support from an SEO agency and tailored concepts help to increase visitor numbers from the relevant target group to websites in the long term and thereby accomplish the desired marketing goals. At the same time, using SEO increases relevance in the world wide web by placing thematic links.
Affiliate marketing describes a partner programme on the Internet with results-orientated fees on commission. It is an integral part of performance marketing and is perfectly suited to increasing coverage and brand awareness. The affiliate, or sales partner, may be anyone who can include an advertisement for a retailer on their own website and therefore provide access to the company. This ranges from small websites to large portals and online shops. In this way, affiliate marketing produces unlimited coverage for which the costs, however, remain dependant on success and calculable at all times. Pure performance marketing.