building best brands
Serviceplan Corporate Reputation – more value for company brands.
The reputation of a company is becoming increasingly important – it provides the focus urgently needed by clients, shareholders and the public in turbulent times. Trust and credibility have become hard currency. Reputation is now a key management task.
We are the first agency to be founded exclusively for the purpose of creating measurable added value for company brands by communicating their own reputation. We are also the first agency to address the issue of reputation in an integrated way. This means that we can evaluate, plan and implement concrete measures, , and can do so in all disciplines that are important for the communication of a company’s reputation.
Our most important tool is the Corporate Reputation Score, developed in conjunction with brand value specialists BIESALSKI & COMPANY. It allows the proportion of revenue generated by reputation to be determined. Reputation has thus become a business variable. Through detailed analyses, the specific expectations a client has with regard to a company’s reputation can be determined. A CSR study using the example of 10 DAX companies is available under this link: PDF
Specifically, we cover the following service areas:
- Corporate positioning
- Development of mission statements
- CEO/management communication
- Employer & employee branding
- Compliance/business principles
- Employee and executive communication
- Communication campaigns
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