building best brands
Serviceplan Design gives brands character – with well thought out corporate designs and matching corporate identity.
A team within our agency group deals exclusively with the development of brand design: from corporate design through to corporate identity.
This is because the signals of a brand – whether visual, haptic or acoustic – form the basis for sustainable brand development and stringent brand management. And finally, they give the brand a face and a soul.
We transfer the DNA of a brand to a unique appearance and ensure that it is implemented in an entirely integrated manner. So as to develop your brand into a best brand, we expand the genetic information in five steps: diagnostics, identity, creation, implementation and life. The advantages of this method: it secures the brand's position in the market and makes brand management more efficient. The result is a consistently implemented, holistic brand image, both online and offline.
Glossary: Corporate Design and Corporate Identity
Corporate Design (CD)
The standardised image of a business, elaborated with graphics is known as corporate design and aids visual recognition. The design elements include the company logo, typography and company colours. The unique combination of these elements for each company can be found on forms, writing paper, work clothing, web pages etc.
The distinctive visible company image should always reflect the identity, culture and company concept. As a result, corporate design, along with corporate behaviour and corporate communication, is a fundamental element of corporate identity.
Corporate Identity (CI)
Corporate identity (CI) is the distinctive, standardised image of a company. A tangible company image that clearly conveys the individual advantages and central concerns of the company is presented internally (to employees) and externally (to the public). The corporate identity serves to differentiate from other companies. The aim is to present the company as positively as possible with its own corporate image.
Therefore the concept for developing a corporate identity must always take into account the following factors:
- How does the company see itself?
- How would the company like to see itself?
- How is the company seen by others?
Only when these questions are clarified can a holistic corporate image be produced with the help of the devices of corporate design, corporate communication and corporate behaviour.