building best brands
Serviceplan Event brings brands and people together using perfectly staged eventmarketing.
Whether it is a product launch, roadshow, trade fair appearance, PR event or conference – a successful event establishes lasting connections between the target group, brand and company.
As an agency for event management, we create lasting emotions. We show that creativity and good eventmarketing ideally complement each other.
Your contact
Sebastian Zwez, +49 89 2050 2258, s.zwez(at)serviceplan.com
Glossary: Event Marketing
Event marketing is the systematic staging of special events in the form of activities, for example meetings, company parties, incentives and incentive trips, conferences and exhibitions. Products and services are presented here in a conversational way. Depending on the aim of the company, planning of experience-based events can be used, for example, to indirectly increase sales or as events to promote an image. Activities can take place internally or also externally in various places. The goal here is to encourage employees, partners or consumers to interact with the company and their brand. A uniquely designed event that leads to a positive emotionalisation in the target group and as a result leaves a lasting positive impression and memory of a brand is an ideal means of communication here. Ideally, activities such as product purchasing or a relationship between an employee or a customer and the company will be achieved as a result.
Requirements in event marketing
- Clearly defining the communication objective
- Deploying a solid communication concept in event planning
- Running an event with a professional event manager
- Coordinating the planned event using other communications tools in the marketing mix (e.g. merchandising, public relations).
The incorporation of this approach in event marketing can lead to long-term success for the company's communication strategy.
