building best brands
Serviceplan Sales, the serviceplan experts in the field of sales marketing, has set itself the aim of boosting your sales
Serviceplan Sales is the Serviceplan Group's creative agency whose mission is to boost sales. It provides wide-ranging expertise to its clients on all issues relating to sales marketing – from sell-in right through to sell-out – across the service fields of consulting, communication and services.
We have always believed that the complete decision-making process relating to a purchase forms the fundamental basis for developing and creating effective and successful sales marketing campaigns.
It is for this reason that Serviceplan Sales devises all its campaigns using a holistic approach, where the use of traditional online and offline advertising plays an equally significant role as showcasing brands at the point of sale, training and motivating sales staff or establishing a long-term dialogue with existing and prospective customers, amongst many other factors.
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Glossary: Sales marketing
Sales marketing creates incentives to buy
Sales marketing, also known as merchandising or sales promotion, is the use of various methods to increase sales figures or sales. It often involves limited time offers, such as product launches, product demonstrations or bonus systems for example, but also includes special packs and sizes, sales area design at the point of sale, product samples etc. All campaigns help to create incentives to buy. According to the target group, merchandising can be divided into three many categories:
1. Sales promotion (in the office and in the field)
Employees are assisted through workshops, prizes and sales representative competitions in approaching the consumer intensively and specifically with the aim of increasing turnover.
2. Retailer promotion (trade)
The manufacturers support trade by carrying out merchandising to the end consumer. This is done, for example, by providing leaflets, advertising materials and events.
3. Consumer promotion (purchaser/end consumer)
This is primarily divided between price promotions (e.g. special offers, coupons) and non-price promotions (e.g. competitions, free samples). Merchandising is organised by the manufacturer or trade with the aim of reaching end consumers at the point of sale, for example, and to induce purchases.
Due to the variety of subject areas, success in sales marketing always requires comprehensive knowledge about customer wishes and their needs, continual data collection and cost-benefit analysis as well as faultless communication between those responsible and those involved.