Serviceplan is closely connected to art. Art means expressing creativity and imagination – qualities required in our business and at our offices on a daily basis. Without it finding new ideas and creating innovative communication simply would not be possible. The genres stimulate one another and their borders are fluid and changeable. Every day, employees and visitors can view a collection of abstract art from 1948 onwards in the House of Communication.
The Serviceplan Collection includes inter alia: Francis Bacon, Stephan Balkenhol, Georg Baselitz, Alexander Calder, Tony Cragg, Rupprecht Geiger, Nikolaus Hipp, Alex Katz, Anselm Kiefer, Heinz Mack, Marino Marini, Jonathan Meese, Georg Meistermann, Victor Mira, Joan Miró, Yoshimoto Nara, Ernst Wilhelm Nay, A.R. Penck, Otto Piene, Serge Poliakoff, Emil Schumacher, Sean Scully, Antoni Tápies, Victor Vasarely, Fritz Winter, Fritz Wotruba and many others.
In July 2008, Dr Peter Haller initiated the "Art & Advertising" events, which present works by creative professionals who have made their name not only in advertising, but also in fine art. This kicked off with photographic artist Hubertus Hamm. In spring 2009, Serviceplan showed how fluidly art and advertising merge as part of the "VisualLeader" exhibition at the Hamburg Deichtorhallen: in the suspended art installation "Pro/Contra" ("For/Against"), which covered some ten square metres, 144 balls were hung apparently at random.
Viewers were able to see different terms from only two marked locations: "Pro” was at the first location and "Contra" at the other. Viewing things from different perspectives, dealing with both sides of the coin and critically reflecting what happened from a different angle were the intentions of the visually impressive installation, which has since been awarded a number of prizes. Photos of "Pro/Contra" and a making-of feature can be found here.
A bright spot is created in the darkness of the cold season by our Internet art façade in Munich (photo above). Every winter since 2002, a total of 76 diversely coloured fields light up an impressive 63 square meters surface on a daily basis. The artist Tim Otto Roth depicted distant galaxies and secrets of the universe and was awarded the International Media Art Prize 2004. After winter 2006, when every mobile phone user was able to become a media artist and control the 70 cm x 90 cm panels by SMS, the 2008 the art façade could even be controlled by any computer in the world: art-loving and experimental Internet users were able to use their browser to access the façade light control and create their own light show.