The supermarket chain Auchan is synonymous with long-term commitment and strives to offer its customers more affordable sustainable products and a better quality of everyday life for lower prices. With this in mind, our brief was to come up with a creative way of presenting Auchan’s sustainability report. And what could be more sustainable than a virtually paperless report?
To do this we took one of the most important items for every supermarket: the till receipt. Every receipt was provided with barcodes that customers, business partners and journalists scan with the free "Scan Auchan“ app in order to download our sustainability report.