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Auchan
The Selfscan Report

The Idea

The supermarket chain Auchan is synonymous with long-term commitment and strives to offer its customers more affordable sustainable products and a better quality of everyday life for lower prices. With this in mind, our brief was to come up with a creative way of presenting Auchan’s sustainability report. And what could be more sustainable than a virtually paperless report?

To do this we took one of the most important items for every supermarket: the till receipt. Every receipt was provided with barcodes that customers, business partners and journalists scan with the free "Scan Auchan“ app in order to download our sustainability report.

Info

Client
Auchan

Branch
Commerce

Category
Mobile

Contact

Nikola Zotz

Nikola Zotz
Brandmanagement

+49 89 2050 2362

E-Mail: n.zotz(at)serviceplan.com