We revolutionize the Bosch Home & Garden packaging and take the brand from a functional brand and a lack of brand personality and no user guidance to a contemporary brand with a distinct point of difference, an accessible user guidance and a clear reason to purchase displayed on the packaging.
The Challenge was to see the world through the eye of the consumer and to understand the needs of today’s consumer and to build a consumer centric design, that links Bosch brand values with consumer values.
A shift in brand perception from preserving (fix) to exploring (create) was necessary and we get there by: Reducing on pack complexity and information. Inspiring the consumer with an easy to understand visual user guidance showing 1 key benefit photo with high relevance for the specific target group on every pack. Being disruptive and using the new Bosch logo to add emotions to the brand and explore a new positioning: Home made by you