Degussa Goldhandel is the expert and a trusted partner in the field of precious metals trading and since 2013 Serviceplan has been responsible for the company’s brand relaunch. A headline campaign communicates precisely what Degussa brings to the table in precious metals trading: professional advice, the very latest prices, a wide-ranging choice, constant availability, a longstanding tradition and solidity – as well as gold’s advantages as a long-term investment (it retains its value during periods of inflation and economic crisis and can be used as a safe-haven asset).
The headlines are backed by visuals that convey the beauty of gold and even a sense of how warm it is to the touch. Other tasks, using the same approach, were to publicise other precious metals (silver, platinum, palladium and rhodium), the purchase of gold, storage facilities and coin trading. The new campaign was also tailored for the company’s website and includes print and TV ads.