25 percent of all women over the age of 16 have already personally experienced physical violence.
As part of the international day against violence towards women in 2011, an iPad advert was inserted within the editorial section of the German VOGUE iPad app in order to draw attention to this shocking statistics.
The advertisement initially appears to be a very ordinary beauty series in the VOGUE app. When users open the iPad sequence, turning the fourth page to the next photo launches a film. In a similar way to the users' swiping, the woman in the photo receives a dull blow to the face and disappears from the picture. She returns having suffered a beating.
The following text appears: "One in every four women in Germany is a victim of domestic violence. More than half of them suffer physical injuries as a result. Support us and help these women to escape from their situation."
Then the user had the opportunity to donate for Federal German Association of Women against Violence.
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