For the new Google+ page of Converse we animated the brand experience of their cult sneakers, true to the motto "Hack-a-Chuck". A promotion in cooperation with the network Creative Social.
We developed a machine, which kicks people in the ass! An call to action which caused curiosity made passerbies scan the QR-Code which is fixed on the floor.
At the moment when the passerby stoops, a video projection starts on a canvas in the background: The kick-ass-machine kicks the passerby in the ass – with Chucks from Converse.
Fashion & Lifestyle