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Creative Social & Converse Chucks
Kick Ass Machine

The Idea

For the new Google+ page of Converse we animated the brand experience of their cult sneakers, true to the motto "Hack-a-Chuck". A promotion in cooperation with the network Creative Social.

We developed a machine, which kicks people in the ass! An call to action which caused curiosity made passerbies scan the QR-Code which is fixed on the floor.

At the moment when the passerby stoops, a video projection starts  on a canvas in the background: The kick-ass-machine kicks the passerby in the ass – with Chucks from Converse.

Info

Client
Converse Chucks

Branch
Fashion & Lifestyle

Category
Interactive

Contact

Team Business Development

Team Business Development

+49 89 2050-20

E-Mail: request@serviceplan.com