A new attractive snacking offer with the french finesse twist – Fol Epi "Extra Fines"
Our task was to strengthen the premium position of Fol Epi. With the relaunch of Fol Epi's "Extra fines" subrange, we aimed to reinterpret the contemporary French finesse in a new and attractive way for the predominantly female target group.
The snacking market for savoury flavours is rapidly growing but the offers tend to be more and more differentiated when it comes to gender. Women love to snack especially when served and designed in an inspiring feminine style.
With the Fol Epi subrange Savencia challenged the sliced cheese category with an inspiring snacking offer setting new standards in terms of product refinement and design which also brought fresh impulses for the core brand.