EN DE
Loading...

Helping Hand

The Idea

To help boost the public’s perception of volunteering in Bevölkerungsschutz – Germany’s civil protection services – the Federal Ministry of the Interior launched a ‘Prize to promote outstanding service in civil protection’.

In 2009 Serviceplan Public Opinion began to develop this prize into an award brand and high-calibre series of events entitled “Förderpreis Helfende Hand” – the Helping Hand Promotional Prize. The work revolved around close collaboration with aid organisations in Germany: they advertised the prize and acted as multipliers. We communicate directly with volunteer helpers on Facebook – and we talk about them there too. Our activities have steadily increased the number of applicants over the years.

The creative high-point each year is a series of animated videos that show the public the key themes of submitted projects.

Info

Client
Federal Ministry of the Interior

Branch
Political Organization

Category
Event

Contact

Team Business Development

Team Business Development

+49 89 2050-20

E-Mail: request@serviceplan.com