Simply good food symbolizes: being together, enjoying together and discovering something new.
Our aim was to create and establish a new own brand for Rewe Austria with modern dishes especially for opening up the cooking-interested convenience foodies as a new target group in Austria.
The challenge was to reduce the negative image of convenience products in Austria and the prejudices associated with it. At the same time, it was necessary to launch a brand that not only stands for value, simplicity of preparation and freshness, but also satisfies the quality-conscious lifestyle of the consumers.
Together with our client Rewe Austria, we developed the name, logo, positioning, brand story, brand visual language and packaging design including all food photos.
The result: Simply good food - Austria's first lifestyle convenience brand, which fits the image of being natural, transparent, light and fresh by using the claim "freshly cooked only for me".