For the 20th time, on 15 March 2018, the most prestigious award of the German media industry was awarded: the German Media Awards. Three works by the Mediaplus Group were honored as the most creative media ideas of the year. With this result, Mediaplus was (again) the most awarded agency of the evening.
The Mediaplus Group scored a great success at the 20th German Media Awards: the trophies for the most creative and innovative media ideas were awarded in six categories, with Mediaplus being the winner in three categories:
Category Audio: Song targeting with Ellie Goulding for Deichmann.
Category Out of Home: The Tracking Picnic Bench for MINI.
Category Content Marketing: Heaven's Gate for CulturBooks.
Overall, the jury had to evaluate 147 submissions. Mediaplus, the media agency of the Serviceplan Group, is now in possession of a total of 38 awards at the German Media Award.
Dr Andrea Malgara, spokesman for the Mediaplus Group, explains: "We are very proud of the awards in the three categories. Congratulations with a big thank you is given to our colleagues who work at all our locations every day to provide such innovative communication ideas and strategies for our customers. A total of 38 awards won in the German Media Awards since 1998 shows that innovation is part of our DNA, our claim and our daily work."
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