The marketing arm of BMW Germany and MINI Germany has awarded its media budget: Mediaplus has emerged as the successful bidder once more and is extending its contract by three years initially from January 1st 2018.
Munich, July 25th 2017 — The marketing arm of BMW Germany and MINI Germany has awarded its media budget: Mediaplus has emerged as the successful bidder once more and is extending its contract by three years initially from January 1st 2018.
Stefanie Wurst, Chief Marketing Officer BMW Germany: "We are continuing our success story to strengthen the BMW brand in Germany. Along the way we have to face major challenges from digital transformation in marketing communication – and this involves more than just media. It is critical to be able to channel this change into meaningful processes, define the right KPIs and thus contribute to enhancing value. Combined with the necessary innovative strength, this makes Mediaplus a strong partner for us."
Ulrike von Mirbach, Chief Marketing Officer MINI Germany: "MINI is growing, addressing new target groups and conquering the highly competitive compact car segment. In our marketing communication we look at things from our customers' point of view and want to avoid well-trodden paths. Planning is an essential element of this so that our messages reach customers in the right channels. Mediaplus not only offers the perfect expertise in this respect, but also the courage to always try something new."
The BMW Group regularly reviews its collaboration with its service providing marketing and communications agencies. The aim is to ensure a functioning, supporting network of different providers, one that can respond quickly and efficiently to new challenges and issues.
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