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2018-01-18 08:14

Adoptify: Serviceplan, Spotify and the Tierschutzverein in Munich to match dogs and owners

A study from the University of Glasgow has recently confirmed what many had already suspected: each dog has their own individual taste in music. Together with the animal shelter Tierschutzverein ...

2018-01-12 08:33

Serviceplan Greater China: New Management Team

A formidable new management team has been announced by Europe’s No.1 independent agency group Serviceplan. With the appointment of highly awarded Chong Kin as the new Chief Creative Officer Greater China, Marcus Ma as ...

2018-01-09 10:56

clever fit feels stronger with Serviceplan Campaign

To coincide with the common new year’s resolution of doing more to be fit and healthy, Serviceplan Campaign launched an attention-grabbing campaign for fitness chain clever fit on Saturday with the slogan “feel ...

2018-01-09 08:47

Serviceplan and Consorsbank provide coaching

Consorsbank’s campaign “Banking wie wir leben” (Banking how we live), which has been running successfully since 2014, is being taken to a new level from December. In line with its brand promise “Empowerment for ...

2018-01-08 11:25

Change Serviceplan entertains for Lenovo

A TV and Internet campaign has been launched for the new IdeaPad series. It has been prepared by Change Serviceplan and Value Media that operate within Group One.

2017-12-22 09:45

PENNY brings 9,000 people together for Christmas: Two tales of festive forgiveness

This year, German discount supermarket PENNY launched a Christmas campaign encouraging feuding friends and family to come together and reconcile. To draw attention to their campaign, PENNY released a 2-minute film ...

2017-12-18 12:14

Elke Reibetanz bolsters Mediaplus in Berlin as General Manager

Elke Reibetanz joined Mediaplus Berlin as the new General Manager on 1 December 2017. In her new role, she will continue to boost the agency's presence in the House of Communication Berlin together with ...

2017-12-18 08:45

Anna Schroth to lead Corporate Communications for Plan.Net

Anna Schroth has been appointed Head of Corporate Communications at the Plan.Net Group since 1 December. In this position, she is responsible for all communications at the Serviceplan subsidiary and is part of the ...

2017-12-18 08:30

Mediaplus is flourishing: Full-service offering and additional personnel at the Cologne office

Mediaplus expands its Cologne media office: With two new General Managers, Matthias Hinzmann and Tino Reinecke, as well as the range offered by a full-service agency, Managing Director Esther Busch is ...

2017-12-15 08:30

Serviceplan Group is using psychographic targeting

When launching the new MINI Countryman, the Serviceplan Group was the first agency in Germany to successfully implement an online campaign using psychographic targeting in February 2017. This approach ...

2017-12-13 08:45

Serviceplan create Blue Cross „Reverse Poems“ campaign to address addiction

A long-copy campaign conceived by Serviceplan Campaign in cooperation with Serviceplan Health & Life for the Blue Cross creatively uses poetry to address issues of addiction.

2017-12-07 09:02

Sustainability Image Score 2017

• A company's culture – and not necessarily its industry – determines how sustainable it is perceived to be
• Sustainability is only linked to the industry if no company clearly distinguishes itself by its ...

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