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2014-09-30 14:41

Largest beacon installation in German-speaking countries

The Serviceplan Group now has the largest beacon showroom in any German-speaking country at the House of Communication in Munich. Using 120 beacons installed in the indoor and outdoor area on Brienner Straße, all aspects ...

2014-09-12 09:23

Serviceplan Campaign becomes international lead agency for WMF

With immediate effect, Serviceplan Campaign is WMF's international lead agency and responsible for the company’s brand communications. In the course of a broad-based pitch process, the Munich-based agency was able to ...

2014-09-09 15:45

Rodenstock launches campaign with new motifs

Today Rodenstock launches an international communications campaign which will be seen online, on TV, in the press and at point of sale. The concept and implementation are the brainchild of the Serviceplan Group, which has ...

2014-09-08 08:00

From the Alster to the Elbe: Serviceplan Hamburg is moving

Eight years and 30-times the size: It began as the first external office of the Munich-based Serviceplan Group in 2006, with just seven employees in an office by Hamburg's Outer Alster Lake. It has since grown to over 200 ...

2014-09-02 14:18

Hat off – helmet on

Hats off to Roger Cicero, Mateo Jaschik and Manuel Cortez, who have swapped their typical headgear for bicycle helmets on posters throughout Germany and are therefore campaigning for better road safety.

2014-08-25 08:40

Adidas overtakes Red Bull to regain top spot in the 3rd German Sponsoring Index

The 2014 edition of the German Sponsoring Index, now in its third year, analyses the added value brands gain from sponsorship and how this kind of involvement is received by consumers. Adidas, Red Bull, Coca-Cola, Nike, ...

2014-08-12 13:57

Serviceplan and Mediaplus bring moiré effect to life at airport

Since 1 August, the new BMW X4 has been wowing passengers at Munich Airport in a particularly special way. Serviceplan Hamburg and Mediaplus Munich, on behalf of BMW, have installed a 26-metre wide poster on the Pier ...

2014-07-24 10:40

Plan.Net takes over hmmh to become Germany's largest digital marketing agency

With the acquisition of hmmh multimediahaus AG on 1 July 2014, the Serviceplan Group has added one of Germany's leading e-commerce agencies to its portfolio. hmmh will be incorporated in the Plan.Net Group, the arm of the ...

2014-07-21 07:40

Balance 2013/2014: Quarter of a billion mark exceeded

The Serviceplan Group has closed the 2013/2014 financial year with an increase in sales of 16 per cent and generated agency fees of EUR 252 million. This means Europe's largest independent communications agency was well ...

2014-07-14 09:44

Sponsorship or ambush marketing? It doesn't matter: it's the subject that counts!

A neurological study published immediately following the final of the football World Cup by Facit Media Efficiency has proven once again that ambush marketing, in the shadow of the official sponsors, is worthwhile for ...

2014-07-04 08:56

Eye Ride enables a real-feel motorbike ride experience

In close collaboration with BMW Motorrad, Plan.Net Campaign has created Eye Ride, the first ever virtual motorbike test drive to have a 110-degree field of vision. The use of real-life video material results in a unique ...

2014-06-26 15:11

Serviceplan Cologne to open its doors in July 2014

On 1 July 2014, Serviceplan will integrate Liquid Campaign Cologne and its ten employees even more closely into the agency group, thus giving it an active presence with immediate effect in western Germany too, under the ...

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