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2014-08-25 08:40

Adidas overtakes Red Bull to regain top spot in the 3rd German Sponsoring Index

The 2014 edition of the German Sponsoring Index, now in its third year, analyses the added value brands gain from sponsorship and how this kind of involvement is received by consumers. Adidas, Red Bull, Coca-Cola, Nike, ...

2014-08-12 13:57

Serviceplan and Mediaplus bring moiré effect to life at airport

Since 1 August, the new BMW X4 has been wowing passengers at Munich Airport in a particularly special way. Serviceplan Hamburg and Mediaplus Munich, on behalf of BMW, have installed a 26-metre wide poster on the Pier ...

2014-07-24 10:40

Plan.Net takes over hmmh to become Germany's largest digital marketing agency

With the acquisition of hmmh multimediahaus AG on 1 July 2014, the Serviceplan Group has added one of Germany's leading e-commerce agencies to its portfolio. hmmh will be incorporated in the Plan.Net Group, the arm of the ...

2014-07-21 07:40

Balance 2013/2014: Quarter of a billion mark exceeded

The Serviceplan Group has closed the 2013/2014 financial year with an increase in sales of 16 per cent and generated agency fees of EUR 252 million. This means Europe's largest independent communications agency was well ...

2014-07-14 09:44

Sponsorship or ambush marketing? It doesn't matter: it's the subject that counts!

A neurological study published immediately following the final of the football World Cup by Facit Media Efficiency has proven once again that ambush marketing, in the shadow of the official sponsors, is worthwhile for ...

2014-07-04 08:56

Eye Ride enables a real-feel motorbike ride experience

In close collaboration with BMW Motorrad, Plan.Net Campaign has created Eye Ride, the first ever virtual motorbike test drive to have a 110-degree field of vision. The use of real-life video material results in a unique ...

2014-06-26 15:11

Serviceplan Cologne to open its doors in July 2014

On 1 July 2014, Serviceplan will integrate Liquid Campaign Cologne and its ten employees even more closely into the agency group, thus giving it an active presence with immediate effect in western Germany too, under the ...

2014-06-26 14:12

Serviceplan joins forces with the Pininfarina Group

The Serviceplan Group consolidates its international design expertise by establishing a joint design agency with the Pininfarina Group. The Pininfarina Group operates globally in the fields of design, product and process ...

2014-05-26 11:34

Sustainability Image Score 2014

•    Sustainability is now at a premium.
•    Tradition alone is not enough (any more).
•    Luxury brands enjoy bonus of trust.
•    One of ...

2014-05-06 10:19

House of Communication Brussels

Brussels is now home to the latest House of Communication. The opening of the new site on 6 May 2014 will follow in the footsteps of Italy, Austria and Switzerland in demonstrating the success of the Serviceplan Group ...

2014-04-28 10:00

Serviceplan Sales Hamburg is travelling across the country with DB Regio

Serviceplan Sales Hamburg is launching a new campaign next week with the slogan "Germany's going visiting" to promote the "Quer-durchs-Land-Ticket" ("cross-country ticket"). Advertising material in print, online and ...

2014-04-24 10:12

Vaillant: The good feeling of doing the right thing

Today marks the launch of the first Serviceplan Corporate Reputation campaign for Vaillant. With the message "The good feeling of doing the right thing", the communications activities support the brand's positioning in ...

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