"Slow down": Emotional cinema advert completes the campaign for road safety

03.2012

For the further development of the road safety campaign "Slow down" ("Runter vom Gas"), Serviceplan Berlin – working on behalf of the Federal Ministry of Transport, Building and Urban Development (BMVBS) and the German Road Safety Executive (DVR) – has implemented a moving cinema advert with a dramatic ending. The advert is being shown at cinemas nationally from 1 March, on the "Runter vom Gas" website and on YouTube.