New campaign for the start of the season gets going at the weekend!
This weekend, Serviceplan, Plan.Net and Mediaplus are again supporting the main event of the year for BMW motorbike dealers: the start of the 2012 season, announced as 24 March. As in previous years, the new campaign is based on powerful motifs that appeal to the target market at the point of sale and in print, radio and Internet advertising. Following on from "Get out!" and "Get on!", this year's motto is "Get going!"