New TV advertisement for Cortal Consors – it's all about empowerment
Two years ago, Serviceplan Campaign launched an integrated image campaign for the direct bank and BNP Paribas subsidiary Cortal Consors. Its great success has seen it extended and expanded numerous times. The latest offering includes a TV advertisement filmed using the familiar black-and-white visuals. For the first time, however, rather than being about a specific product, the main focus of communication is on the entire offering of Cortal Consors, as a direct bank providing advice, in line with the brand positioning based on 'Empowerment for financial Independence'.