Serviceplan stages "110%" and further expands motorsport account

05.2012

After a 20-year absence, BMW returned to Hockenheim last Sunday for the first race of the new DTM season with "110%". The extensive cross-media campaign to celebrate the comeback was produced by Serviceplan Campaign. The agency also secured the digital account for BMW's central sport marketing activities, making it the lead agency both off- and online for the international motorsport marketing and communications account.