"Erstmal zu Penny" ("Penny first"): discount supermarket chain launches new Germany-wide campaign

06.2011

The discount supermarket chain, Penny, is launching a newly developed and integrated umbrella brand campaign across all channels, for which it will be is using television and radio for the first time. The new claim "Erstmal zu Penny" ("Penny first") is the focal point of the communications measures. The campaign was developed and implemented by Serviceplan. Press release