
Serviceplan demonstrates the intelligent all-drive system at "xDrive Mountain"
01.12.2011
Serviceplan Campaign Hamburg has developed a spectacular campaign for BMW covering everything relating to the intelligent xDrive all-wheel drive system that is used in 46 of the Bavarian car manufacturer's models. The "xDrive Mountain" has been created – a place where the most diverse weather conditions come together. It is the perfect environment for BMW xDrive. The campaign, developed in German and English, can be seen immediately on TV, in print, online and as a web special, and also includes advertising in various German-speaking skiing areas and winter sports resorts.
1 December 2011