As part of its information campaign about the private home check process at the Minijob Centre 2012, Serviceplan Berlin today staged a guerilla-style protest action in the government quarter. This follows a viral film distributed by the Berlin agency under the motto “Keep your house clean” against the backdrop of the day of action in the social media. The aim behind this campaign is to increase the registration rate by employers of their 'minijobbers' (casual workers). This action rounds off the campaign launched for the Minijob Centre in September. After a public tendering process, Serviceplan Berlin was in June of this year awarded the account for traditional advertising, PR and media planning for the Knappschaft-Bahn-See Minijob Centre.