4Q: Joint initiative for better-quality online advertising

25.10.2012
"4Q" ("For quality"): InteractiveMedia, pilot, Plan.Net and United Internet Media launch joint initiative for better-quality online advertising
press release, 25th Oktober 2012
5
  • Increased efficiency and better coverage in print media through targeted use of online media: Mediaplus launches new "PagePlanning" Increased efficiency and better coverage in print media through targeted use of online media: Mediaplus launches new "PagePlanning"03.09.2012 Coverage and circulation figures in a number of print segments are steadily decreasing, but this does not mean that people are reading any less – they are just doing it in other ways, and increasingly online. To accommodate these developments, Mediaplus is introducing a new planning model for print media with immediate effect: "PagePlanning" defines the optimum mix of print and online media. Not only can this maintain advertising volumes in relevant target groups at a constant level, but it also markedly increases net coverage – while reducing costs and in turn increasing efficiency. press release 3rd September 2012
  • Facit Digital uses a User Experience Survey to find the five golden rules for mobile form-filling, taking the example of the aviation industry: Luftha Facit Digital uses a User Experience Survey to find the five golden rules for mobile form-filling, taking the example of the aviation industry: Luftha10.07.2012 The user's perspective is at the heart of a recent study on mobile form-filling carried out by Facit Digital, the innovative service provider for user research and user experience consultancy belonging to the Serviceplan Group. Taking the example of the aviation industry, which already offers booking by mobile phone, quality-based user experience tests were carried out that clearly show which are the key factors for a successful m-commerce product. press release 10 July 2012
  • Mediaplus Group banking on "Strategic Insights" Mediaplus Group banking on "Strategic Insights"14.06.2012 Mediaplus Group expands its research department. The media agency, which was established in 1983, is bringing its existing research units together to form a single department. By concentrating its resources in this way, Mediaplus is preparing to meet the growing demands of the market. Barbara Evans will be heading up this new specialist department, which is established in the holding company. press release 14 June 2012
  • Advertising during major sporting events is nothing to be afraid of Advertising during major sporting events is nothing to be afraid of23.05.2012 Major events such as the upcoming European Football Championships or the Olympic Games are sure to be occasions for real excitement, not only enthralling spectators in the venues themselves, but also captivating an audience of millions watching the events unfold on television. TV viewing times will soar – yet broadcasters which are not airing any of the matches or competitions will see their audiences diminish. Surely this is a good reason not to show TV adverts while such major events are underway? Mediaplus' response to this question is a resounding "no!". press release 23 May 2012