Serviceplan demonstrates the intelligent all-drive system at "xDrive Mountain"

01.12.2011
Serviceplan Campaign Hamburg has developed a spectacular campaign for BMW covering everything relating to the intelligent xDrive all-wheel drive system that is used in 46 of the Bavarian car manufacturer's models. The "xDrive Mountain" has been created – a place where the most diverse weather conditions come together. It is the perfect environment for BMW xDrive. The campaign, developed in German and English, can be seen immediately on TV, in print, online and as a web special, and also includes advertising in various German-speaking skiing areas and winter sports resorts.
1 December 2011
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  • Mediaplus and Plan.Net Media defend media account Mediaplus and Plan.Net Media defend media account29.11.2011 Mediaplus and Plan.Net Media, the media and digital agencies of the Serviceplan Group, Germany's largest independent and partner-managed agency, won the pitch to handle the media account of the Bavarian car manufacturer BMW and were able to successfully defend the account. 29 November 2011
  • Prelude to a finale: Serviceplan designs "Twilight" promotional material Prelude to a finale: Serviceplan designs "Twilight" promotional material21.11.2011 Last Friday, Berlin set the stage for the German premiere of "Breaking Dawn - Part 1", the fourth and penultimate episode of the "Twilight Saga". The film will be playing nationwide in 1,000 cinemas from next Thursday. Serviceplan Campaign made use of the classic promotional material for this Hollywood blockbuster for the film distributor, Concorde. 21 November 2011
  • ARD and ZDF bring world events to viewers ARD and ZDF bring world events to viewers03.11.2011 As part of its management of the joint ARD/ZDF campaigns, Serviceplan Berlin has developed a new ad, as well as online and printed images, which can now be seen nationwide in cinemas, public-sector broadcasters, various magazines, business magazines, daily and weekly newspapers as well as on various online portals, with examples including Focus, Spiegel, Stern, Neon, Freundin, Gala, Die Zeit and Bild am Sonntag. Online promotional material also appears on Internet portals including yahoo.de, web.de, gmx.de, spiegel.de, t-online.de and bild.de. 3 November 2011
  • Serviceplan launches new brand campaign for E.ON Serviceplan launches new brand campaign for E.ON02.11.2011 Serviceplan has developed a new brand campaign for E.ON, which is launched nationwide today and which focuses on dialogue with customers. 2 November 2011
  • Dortmund audiology specialist chooses Mediaplus Dortmund audiology specialist chooses Mediaplus27.10.2011 Mediaplus, the Serviceplan Group's media agency, has gained a new customer: the Dortmund-based international audiology specialist, Geers. The agency won its pitch against five other bidders and, as a result, is now responsible for strategy, planning and procurement in print and TV. 27 October 2011
  • Kabel BW launches new brand campaign with the Serviceplan Group Kabel BW launches new brand campaign with the Serviceplan Group27.10.2011 Kabel BW has launched a new and more sophisticated brand identity for the well-established channels of print, outdoor, radio and online. For the first time, regional TV advertising will enhance the media mix to optimise ways of reaching the target group in Baden-Württemberg. The Serviceplan, Mediaplus, Plan.Net and Mediascale agencies have implemented the campaign for the telecommunications service provider. The claim "Moving moments with Kabel BW" is a central component, which is intended to illustrate that it is also possible to experience emotional moments using the latest technology. Pressemitteilung vom 27. Oktober 2011
  • Serviceplan and Münchner Tafel help with tap water Serviceplan and Münchner Tafel help with tap water24.10.2011 Around 180,000 citizens of Munich do not have enough to eat. The "Münchner Tafel" association aims to change this: the city's poorest people have been receiving help for 17 years - these days 18,000 people are provided with food every week. The "Münchner Tafelwasser" initiative developed by Serviceplan should now increase awareness of the association in a creative way and thus encourage people to donate towards it. 24 October 2011
  • Mediaplus makes people disappear for Amnesty International Mediaplus makes people disappear for Amnesty International11.10.2011 Whereas concepts such as persecution or the death penalty immediately evoke images for us, we can scarcely imagine what the disappearance of people must be like. This gave Amnesty International the idea of conducting an unusual campaign. Using a camera, a giant screen and technical trickery, Mediaplus caused people at Munich Airport to disappear – literally – on behalf of the human rights organisation. 11 October 2011
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  • Plan.Net lets Mirco Nontschew work his magic online for SAROTTI Plan.Net lets Mirco Nontschew work his magic online for SAROTTI26.09.2011 The brand SAROTTI is launching an ambitious online campaign for the autumn: the Plan.Net Group has developed an integral online concept with nine adverts, in which comedy star Mirco Nontschew appears as a SAROTTI magician and, with the help of a charming assistant, creates a range of enjoyable scenes. The adverts can be viewed immediately only online. As early as the spring this year, SAROTTI launched an entirely new brand appearance with Plan.Net and Serviceplan. 26 September 2011
  • Autozug and TÜV NetResearch count on Serviceplan Autozug and TÜV NetResearch count on Serviceplan21.09.2011 The PR experts from Serviceplan Public Relations have taken another step towards widening their portfolio in the mobility and services sector by gaining two new customers. Serviceplan will be providing PR services to DB AutoZug GmbH, including handling communications for the car shuttle train of German railway provider Deutsche Bahn. In addition, the agency has scored the TÜV NetResearch account, a subsidiary of TÜV Saarland Holding GmbH. Both companies will now be supported by the Munich communication specialist in both press and public relations. 21 September 2011
  • Serviceplan Berlin launches introductory campaign for ZDFinfo Serviceplan Berlin launches introductory campaign for ZDFinfo08.09.2011 Serviceplan Berlin won the pitch for the account for the introductory campaign of the relaunched digital channel ZDFinfo and will immediately launch a comprehensive national campaign that will be seen on TV, online and on billboards. The new slogan is as follows: "Fernsehen zum Mitreden" (TV that lets you have your say). 8 September 2011
  • Serviceplan designs the new advertising campaign for Laufen Bathrooms AG Serviceplan designs the new advertising campaign for Laufen Bathrooms AG30.08.2011 Serviceplan Campaign has won a new account – the traditional Swiss company Laufen – and will be designing the international communication strategy for the bathroom manufacturing company that was founded in 1892. With the new campaign, Laufen and the creative team in Munich want to set new standards of design in the communication of this industry segment. The motifs can be seen worldwide. 30 August 2011
  • Serviceplan Berlin and Railteam are taking European high-speed rail transport forward Serviceplan Berlin and Railteam are taking European high-speed rail transport forward29.08.2011 Railteam has commissioned the Berlin office of the Serviceplan Group to act as its strategic and creative communication consultant. Together they are working towards strengthening international high-speed rail transport in Europe. Pressemitteilung vom 29. August 2011
  • HiPP launches new TV ad on sustainability HiPP launches new TV ad on sustainability25.08.2011 Serviceplan Campaign launches new ad to promote the image of organic food pioneer HiPP. The core message: ecological responsibility is a cross-generational guiding principle for the baby food manufacturer. The 30-second slot can be seen with immediate effect on commercial television channels. 25 August 2011
  • 'Chic outlet shopping': Mediaplus already making plans for Value Retail 'Chic outlet shopping': Mediaplus already making plans for Value Retail25.08.2011 Mediaplus succeeded with its pitch for the media budget of Value Retail Management GmbH and is now responsible for the strategy, planning, and purchasing of all conventional online and offline media in Germany. Founded in 1992, the company designs, builds, and currently runs nine exclusive shopping outlets - known as villages - across Europe, with sites in the urban areas of Barcelona, Brussels, Dublin, London, Madrid, Milan, and Paris. Germany's two outlets are in Wertheim near Frankfurt and Ingolstadt. 25 August 2011
  • Mediaplus makes the trees grow in the Olympiapark for Dehner Mediaplus makes the trees grow in the Olympiapark for Dehner28.07.2011 In the next few weeks, Mediaplus - Germany's most distinguished media agency - will be causing a sensation in Munich's Olympiapark by staging a spectacular special outdoor display on behalf of Dehner, Europe's largest chain of garden centres: numerous trees around the Olympia Lake are being "replanted" in terracotta pots in a scheme which bears the slogan "Alles was Pflanzen groß macht" ("All you need to make plants grow"). 28 July 2011
  • Serviceplan serves up a slice of heaven with Schöller Direct "Prachtstücke" luxury cakes Serviceplan serves up a slice of heaven with Schöller Direct "Prachtstücke" luxury cakes11.07.2011 Serviceplan Campaign has created an exceptional product portfolio for Schöller Direct for the market launch of a new range of cakes and, in doing so, is setting a benchmark in B2B brand management: an innovative marketing concept was developed for the Schöller “Prachtstücke” luxury cake range, along with presentation tips. 11 July 2011
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  • Serviceplan puts Ahmadinejad up to his neck in ink Serviceplan puts Ahmadinejad up to his neck in ink09.06.2011 Serviceplan Content Hamburg and Plan.Net Mobile have together heralded a new age for petitions with the "Think Ink" app for the International Society for Human Rights (ISHR). The app is a striking illustration of the impact of each individually raised voice and will, sooner or later, put even the Iranian dictator in a difficult position. 9 June 2011
  • "Repay for Good": Serviceplan is collecting for UNICEF with a new app "Repay for Good": Serviceplan is collecting for UNICEF with a new app03.06.2011 Together with colleagues at Plan.Net Mobile in Munich, Serviceplan Campaign Hamburg has developed a new app for the iPhone and iPad for UNICEF Deutschland that transforms mini debts into UNICEF donations. The app shows how easy it is to do some good with a couple of cents. 3 June 2011
  • Serviceplan supervises Monteverro's market launch Serviceplan supervises Monteverro's market launch31.05.2011 This summer, Monteverro wine will be available in Germany for the first time – the result of the very first vintage in 2008. Serviceplan Campaign has designed the entire company image for the vineyard, established in 2003 and supervised the construction of the premium brand. At the heart of the creative process are the breathtaking photographs by Michael Nager, that show the picturesque diversity of the growing area in Tuscany and invite you to discover the vineyard. 31 May 2011
  • Have you ever donated a heartbeat? Have you ever donated a heartbeat?26.05.2011 »Listen To Your Heart. Beat AIDS in Africa« – unter diesem Motto startete zugunsten der internationalen Hilfsorganisation »The Global Fund« im Frühjahr das »Heartbeats Project«. Bei der ersten von der Serviceplan Gruppe initiierten Veranstaltung mit über 2.500 Gästen konnte das Publikum via einer von Plan.Net Mobile entwickelten iPhone-App Herzschläge spenden, um die Organisation im Kampf gegen AIDS, Tuberkulose und Malaria zu unterstützen. 26 May 2011
  • Smoking with Death: quit smoking campaigns with the shock factor Smoking with Death: quit smoking campaigns with the shock factor07.04.2011 "Smoking kills" has been printed on every packet of cigarettes in big black letters for years – smokers know it, and block it out. In co-operation with the "glücklicher-nichtraucher.de" non-smoker programme, Serviceplan and Mediaplus have launched shocking and sensational campaigns in cities, smoking areas in airports and on Facebook to advertise effective seminars on how to quit smoking successfully. Pressemitteilung vom 7. April 2011
  • A democracy is only as strong as its media A democracy is only as strong as its media24.03.2011 s part of its work on the joint ARD/ZDF campaign, Serviceplan Berlin is introducing a new image to underline the importance of independent media in a functioning democracy - just in time for the state elections in Saxony-Anhalt, Baden-Württemberg, and Rhineland-Palatinate. 21 March 2011
  • Get on! – jumping into the 2011 motorbike season Get on! – jumping into the 2011 motorbike season17.03.2011 This year sees Serviceplan Campaign continuing to support the most important event for all BMW motorbike dealers: the start of the 2011 season announced for 19 March. The campaign developed for this purpose showcases the latest BMW motorbikes. The long-anticipated 'jump' onto the motorbike is a central and literal theme in all the images. 17 March 2011
  • Pitch finale: Penny opts for Serviceplan Pitch finale: Penny opts for Serviceplan16.03.2011 The pitching process to the Penny discount retailer is over and a decision has been made. Serviceplan Campaign were given the nod by the REWE subsidiary after a selection process involving several stages. The Munich-based creative specialists are currently putting together an integrated campaign. 16 March 2011
  • "Are you ready for nature?" – Dehner garden centres launch their own campaign for the first time "Are you ready for nature?" – Dehner garden centres launch their own campaign for the first time10.03.2011 Dehner is going on an advertising offensive. Europe's largest chain of garden centres is starting the new season with a brand repositioning, a new slogan, a revised corporate logo, and an attention-grabbing campaign. Serviceplan Campaign is implementing the various measures involved. Mediaplus is responsible for media planning. 10 March 2011
  • "Right every time": Serviceplan is building something with Ytong and Silka "Right every time": Serviceplan is building something with Ytong and Silka10.03.2011 The Serviceplan Group has been able to secure Xella Deutschland GmbH as a new customer and is responsible for the national brand image campaign for Silka sand-lime brick and Ytong porous concrete, some of Germany's best known construction material brands. The campaign starts now and will be visible throughout the entire year. 10 March 2010
  • Serviceplan Public Relations wins three new customers Serviceplan Public Relations wins three new customers07.03.2011 Serviceplan Public Relations, the Serviceplan Group's PR agency specialising in multichannel communication, has succeeded in its pitch to acquire the PR account of Aachen-based traditional company Zentis. The Munich-based agency will be responsible for the key areas of media and PR. Other new customers include Deutsche Binnenreederei AG and medi GmbH. 7 March 2011
  • Plan.Net secures substantial orders from ZDF and Fraport Plan.Net secures substantial orders from ZDF and Fraport02.03.2011 The Plan.Net Group is to overhaul the Internet portal of ZDF and set up a new intranet for Fraport AG – Plan.Net Solutions was able to secure both contracts from these new customers at the start of the year. The digital agency is also boosting the creative powers of its website, portal, and e-commerce business. Falk Sniegocki (37) is joining as Creative Director with future responsibility for Plan.Net Solutions' creative offerings. 2 March 2011
  • Serviceplan Group wins NUK advertising account Serviceplan Group wins NUK advertising account24.02.2011 The Serviceplan Group can now count Zeven-based MAPA GmbH amongst its customers: as from March 2011, Serviceplan Campaign Hamburg will be the international lead agency responsible for the NUK baby care brand account. The agency won the agency tender against several other competitors and will provide integrated support for the account from the Hamburg "House of Communication". New campaigns will be launched in the summer. 24 February 2011
  • Mediaplus wins Sony Music Entertainment GmbH account Mediaplus wins Sony Music Entertainment GmbH account24.02.2011 Mediaplus and MAKE Music win bid for new account – national TV, print, radio and outdoor advertising for Sony Music Entertainment GmbH. The plan is to use new creative emphasis in innovative media productions to address the company's target groups. The budget runs to 8 figures. 24 February 2011
  • TV channel Syfy advertises with augmented reality for the first time TV channel Syfy advertises with augmented reality for the first time26.01.2011 Outdoor advertising will become an interactive platform for brand staging in the future: Serviceplan, Plan.Net and Mediaplus have created a campaign for the Syfy TV channel which demonstrates impressively how exciting augmented reality can be when used for branding, with billboards and advertising pillars transformed into three-dimensional science fiction worlds that really come alive. 26 January 2011
  • Serviceplan secures international motorsport account Serviceplan secures international motorsport account26.01.2011 BMW transfers its international motorsport marketing account to the Serviceplan Group: Serviceplan Campaign beat two competitors to the job in the tender. The first ads will be implemented as early as this year and BMW's return to the German Touring Car Masters will be accompanied by a major integrated campaign in 2012. 26 January 2011
  • Serviceplan settles in at Interhome Serviceplan settles in at Interhome14.01.2011 Serviceplan Public Relations has won a new account – Interhome, Europe's leading holiday home agency: with immediate effect, the Munich agency will be handling press and publicity for Interhome in Germany, therefore further expanding its tourism portfolio. 14 January 2011
  • Serviceplan produces national anniversary campaign for engelhorn Serviceplan produces national anniversary campaign for engelhorn05.01.2011 engelhorn is celebrating its 120th anniversary and for the first time is launching a national umbrella brand campaign for its e-shop. The anniversary offers at the engelhorn online shop are currently the subject of heavy advertising in the print media, on TV and online. Serviceplan and Plan.Net are the agencies behind the campaign. 5 January 2011