Serviceplan Group expands international agency network and accesses markets in Asia with stake in Liquid Campaign

08.12.2011
The Asian economic region is booming and for many companies represents a high growth market for the future. In order to be able to offer international customers a full range of services in the field of communication in these countries too, the Serviceplan Group is continuing its internationalisation strategy and investing in the agency Liquid Campaign, which has a presence in Russia, India, China and Korea. Germany's largest owner-managed agency will thus develop the markets in the whole Asian region and will be represented in all the relevant economic centres in future.
8 December 2011
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  • Initiative CEO Volker Helm to join Mediaplus Group Initiative CEO Volker Helm to join Mediaplus Group14.11.2011 Volker Helm, currently the CEO of Initiative Media, will join the Mediaplus Group in Munich in the New Year. The arrival of Helm represents another first-class addition to the agency's management team. 14 November 2011
  • Lars Rohwer joins Serviceplan Berlin Lars Rohwer joins Serviceplan Berlin04.11.2011 Lars Rohwer, a proven expert in public affairs, has recently joined the Serviceplan Berlin team. This appointment serves to strengthen the Serviceplan Group's "Serviceplan green" brand. 4 November 2011
  • The Serviceplan Group establishes its successful integrated agency model in Vienna The Serviceplan Group establishes its successful integrated agency model in Vienna04.11.2011 The Serviceplan Group, which operates on an international basis and has its head office in Munich, is also expanding in the key core market of Austria. Following the launch of the digital agency Plan.Net Austria and the media agency Mediaplus Austria, the services of the creative agency Serviceplan Austria are now also under one and the same roof. As a result, the strategically important toe-hold in the Austrian and CEE markets is well and truly established. André Felker and Thomas Spazierer are the two new managing directors of Serviceplan Austria – originally from "Sieben", one of the most successful new business ventures of recent years. Pressemitteilung vom 4. November 2011
  • Company sporting activities 2.0 or how the Serviceplan Group is revolutionising company sporting activities Company sporting activities 2.0 or how the Serviceplan Group is revolutionising company sporting activities27.10.2011 It isn't just communication that is integrated and innovative at the Serviceplan Group; the first digital sports platform weSport is every bit as pioneering. The digitally networked sport option that has been set up within the Serviceplan Group's intranet ensures that the Group's 1,200 staff in all locations around the world now have the opportunity to find like-minded sportspeople with whom they can exchange ideas and, of course, play sport. The agency group is also supporting its employees' sporting commitment with additional initiatives and services. The most recent highlight has been the unveiling of a climbing wall in Munich's "Haus der Kommunikation". 27 October 2011
  • With MADE - The Serviceplan Innovation Lab, good ideas become forward-looking innovations With MADE - The Serviceplan Innovation Lab, good ideas become forward-looking innovations18.10.2011 The Serviceplan Group is introducing a new and multidisciplinary agency division. MADE – The Serviceplan Innovation Lab will be offering customers a 360 degree product range across all agencies and with immediate effect. This new area supports businesses in their pursuit of innovative capability. After all, only those who know how and where to look for innovation and where it should be placed can determine the path of promising ideas. The right conditions, analysis, technology transfer and market readiness are prerequisites for this. Everything can only work if businesses are also organised appropriately: and this means in terms of strategy, culture and organisation. 18 October 2011
  • Andrea Malgara joins Mediaplus Andrea Malgara joins Mediaplus17.10.2011 Andrea Malgara has officially moved to Mediaplus. The 46-year-old has already been working in the holding company of the Mediaplus Group since the beginning of October. Mediaplus is Germany's largest independent and partner-managed media agency and has recently increased its invoiced business by 14%, to a gross total of more than €1 billion. 17 October 2011
  • Plan.Net Group is expanding its management level at the House of Communication in Hamburg Plan.Net Group is expanding its management level at the House of Communication in Hamburg06.10.2011 The Plan.Net Group is further developing its management level – in October, the office in Hamburg is expanding its personnel with new high-calibre additions: Ingrid Steffens, who has been Managing Director of Consulting since July, will be joined by Martin Pahl as Executive Creative Director and Thomas Zervos in the digital agency (in image on left). As Managing Director of Strategy for Plan.Net, Zervos will be responsible for strategic planning and will also work across the Group for the “Haus der Kommunikation” in Hamburg. 6 October 2011
  • Serviceplan Group recruitment under new management Serviceplan Group recruitment under new management30.09.2011 In the previous financial year an increase in turnover of almost 24 percent was recorded, and this continuing growth of the Serviceplan Group is accompanied by great demands on Human Resources. In order to meet these challenges for personnel policy, the management of the recruitment team in Munich has recently been taken on by the industry expert Julia Klug (33). 30 September 2011
  • Plan.Net Group opens new office in Italy Plan.Net Group opens new office in Italy15.09.2011 The Plan.Net Group, one of Germany's leading digital agencies, is expanding its global network with the establishment of a new office in Italy: a staff of 15 employees in Milan will be working on behalf clients such as Ikea, Indesit, Johnson & Johnson and Spontex. After opening branches in Paris, Zurich, Vienna, Liège and Dubai, Plan.Net is therefore now turning its attention to the markets in southern Europe as part of its expansion within the EMEA region. 15 September 2011
  • Serviceplan Group reorganises its press department Serviceplan Group reorganises its press department05.09.2011 The Serviceplan Group is strengthening its press department: With immediate effect, Christiane Wolff is the new Head of Corporate Communication and PR. The team of three at the Munich office will be responsible for all issues of the Serviceplan Group, as well as for the agency brands Serviceplan, Plan.Net, Mediaplus and Facit. 5 September 2011
  • Continuing success for Mediaplus Group with growth at 14% Continuing success for Mediaplus Group with growth at 14%25.08.2011 Following publication of the Serviceplan Group's reports, today sees the Mediaplus Group reveal their own successful set of figures. During the previous financial year, Germany's largest owner/partner-managed media agency not only managed to increase invoiced business by 14% based on the RECMA method to more than a billion euros gross, but also achieved considerable success in terms of new business acquisition for 2011, generating an additional 150 million euros of invoiced business. 25 August 2011
  • Serviceplan is enhancing companies' reputations and setting up its own Corporate Reputation agency Serviceplan is enhancing companies' reputations and setting up its own Corporate Reputation agency11.08.2011 The Serviceplan Group is expanding its portfolio: with immediate effect, the agency will be advising companies on how to enhance their reputation as part of its 'Corporate Reputation' offering. This new business division offers a full service in this area and - as part of the Serviceplan Group - is also able to provide integrated communications solutions from a single source. The newly founded team, based in Berlin, is managed by Joachim Schöpfer, a partner and co-founder of Serviceplan Berlin, along with Petra Kaiser and Jörn Becker, experienced communications experts who are joining the Serviceplan Group from KAIKOM. 11 August 2011
  • Plan.Net Group appoints Managing Director for performance marketing Plan.Net Group appoints Managing Director for performance marketing08.08.2011 The Plan.Net Group, one of Germany's leading digital agencies, is expanding its performance marketing division. Established in 2007 and now with numerous notable clients on its books and sales on an upward curve, the service area is currently one of the top ten specialist agencies in its sector. Thomas Hermann, one of the founders of Plan.Net Performance, is now being promoted to the executive management of Plan.Net Media. Since 1 August, the team has also been looking after new client Engadin St. Moritz in terms of search engine marketing. 8 August 2011
  • Serviceplan Group increases sales by around 24 percent, with billings exceeding the EUR 1 billion mark for the first time Serviceplan Group increases sales by around 24 percent, with billings exceeding the EUR 1 billion mark for the first time04.08.2011 The Serviceplan Group closed the 2010/2011 financial year with an increase in sales of roughly 24 percent, making it the most successful year since the agency was founded in 1970. Its fee income of EUR 171 million places it well ahead of the industry average. In the past year 165 new positions were also created, bringing the total number of employees at the Serviceplan Group to roughly 1,170. This growth was driven by all three core disciplines within the Group: integrated campaigns, digital communication and media planning. 4 August 2011
  • Facit Group establishes Health & Life division and now offers innovative market research and consulting services in the field of healthcare Facit Group establishes Health & Life division and now offers innovative market research and consulting services in the field of healthcare28.07.2011 Facit, an institute which specialises in market research and consulting, is establishing its own market research division for the Health & Life sector. Following its successful expansion into the field of electronic media with the launch of Facit Digital in 2007, the research group is now turning its attention towards a third growth market: Ralf Maser, a renowned market expert, is taking charge of the new Facit Health & Life division, which will provide innovative research tools aimed at developing brand loyalty and brand trust in the healthcare market. 28 July 2011
  • Serviceplan Sponsoring & Rights wins ATLANTICLUX and appoints Torsten Wirwas to strengthen its team Serviceplan Sponsoring & Rights wins ATLANTICLUX and appoints Torsten Wirwas to strengthen its team28.07.2011 The fledgling Serviceplan agency Sponsoring & Rights has won its first major account: from today, the agency, headed by Florian Krumrey, will be managing the sponsorship activities of the Luxembourg-based life insurance company ATLANTICLUX. It is also proud to announce the appointment of Torsten Wirwas, another sponsorship expert. 28 July 2011
  • Serviceplan Berlin continues its expansion Serviceplan Berlin continues its expansion30.06.2011 The Serviceplan Group is expanding its presence in the German capital. As the "House of Communication" for Berlin, the branch office, which specialises in organisational and ministerial communications, has developed into a key player on the agency scene. The next step in the successful expansion strategy pursued by Serviceplan Berlin will now see a second management level established, to be composed of experienced communication professionals drawn from Creation, Consulting, Events and Personnel. 30 June 2011
  • The Serviceplan Group and sports executive Florian Krumrey enter the international sponsoring business with "Sponsoring & Rights" The Serviceplan Group and sports executive Florian Krumrey enter the international sponsoring business with "Sponsoring & Rights"09.06.2011 Germany's most innovative communication agency network, the Serviceplan Group, is broadening its range of services, together with sports expert Florian Krumrey, by founding the "Sponsoring & Rights" division. With this division, Germany's largest independent agency will in the future offer a further communication discipline under their umbrella, with comprehensive communication and marketing solutions in the areas of sport, music, lifestyle, and entertainment. In addition to this, the agency will handle the acquisition, distribution and marketing of any relevant rights for their clients as well as support in choosing and supervising testimonials for campaigns. 9 June 2011
  • Serviceplan Group expands recruitment in Hamburg and Berlin Serviceplan Group expands recruitment in Hamburg and Berlin03.06.2011 The Serviceplan Group strengthens its human resource management: besides Munich, in the future there will also be people responsible for Human Resources available at the sites in Hamburg and Berlin, in order to look after employee issues and to search for new talent. Personnel Manager, Jens Plath is getting two experienced Human Resources Managers on board for this purpose; from now on, Anne Schöber and Birthe Kraeße are taking on responsibility for personnel at the Serviceplan sites in the capital and in Hamburg respectively. 3 June 2011
  • Double-digit growth in 2010: Plan.Net increases turnover by 31.5 percent Double-digit growth in 2010: Plan.Net increases turnover by 31.5 percent14.04.2011 Digital agency Plan.Net posted gross income of EUR 36.7 million for the German market in 2010. This represents an above-average increase in turnover of 31.5 percent. The agency handled media volume worth EUR 263 million, an increase of more than 35 percent compared to the previous year. Increased business from existing clients, a number of attractive new accounts and the ongoing expansion of expertise were some of the factors contributing to this outstanding performance. 14 April 2011
  • Plan.Net secures substantial orders from ZDF and Fraport Plan.Net secures substantial orders from ZDF and Fraport02.03.2011 The Plan.Net Group is to overhaul the Internet portal of ZDF and set up a new intranet for Fraport AG – Plan.Net Solutions was able to secure both contracts from these new customers at the start of the year. The digital agency is also boosting the creative powers of its website, portal, and e-commerce business. Falk Sniegocki (37) is joining as Creative Director with future responsibility for Plan.Net Solutions' creative offerings. 2 March 2011
  • Marcus Ambrus joins Plan.Net Media Marcus Ambrus joins Plan.Net Media05.01.2011 Plan.Net Group is strengthening its online media planning management team. With immediate effect, Marcus Ambrus will be joining the management team at Plan.Net Media to take over the first media agency. 5 January 2011