Press release

Serviceplan Group expands international agency network and accesses markets in Asia with stake in Liquid Campaign

08.12.2011

The Asian economic region is booming and for many companies represents a high growth market for the future. In order to be able to offer international customers a full range of services in the field of communication in these countries too, the Serviceplan Group is continuing its internationalisation strategy and investing in the agency Liquid Campaign, which has a presence in Russia, India, China and Korea. Germany's largest owner-managed agency will thus develop the markets in the whole Asian region and will be represented in all the relevant economic centres in future.

8 December 2011

2011

Serviceplan demonstrates the intelligent all-drive system at "xDrive Mountain"01.12.2011 Serviceplan Campaign Hamburg has developed a spectacular campaign for BMW covering everything relating to the intelligent xDrive all-wheel drive system that is used in 46 of the Bavarian car manufacturer's models. The "xDrive Mountain" has been created – a place where the most diverse weather conditions come together. It is the perfect environment for BMW xDrive. The campaign, developed in German and English, can be seen immediately on TV, in print, online and as a web special, and also includes advertising in various German-speaking skiing areas and winter sports resorts. 1 December 2011
Mediaplus and Plan.Net Media defend media account29.11.2011 Mediaplus and Plan.Net Media, the media and digital agencies of the Serviceplan Group, Germany's largest independent and partner-managed agency, won the pitch to handle the media account of the Bavarian car manufacturer BMW and were able to successfully defend the account. 29 November 2011
Prelude to a finale: Serviceplan designs "Twilight" promotional material21.11.2011 Last Friday, Berlin set the stage for the German premiere of "Breaking Dawn - Part 1", the fourth and penultimate episode of the "Twilight Saga". The film will be playing nationwide in 1,000 cinemas from next Thursday. Serviceplan Campaign made use of the classic promotional material for this Hollywood blockbuster for the film distributor, Concorde. 21 November 2011
Initiative CEO Volker Helm to join Mediaplus Group14.11.2011 Volker Helm, currently the CEO of Initiative Media, will join the Mediaplus Group in Munich in the New Year. The arrival of Helm represents another first-class addition to the agency's management team. 14 November 2011
Lars Rohwer joins Serviceplan Berlin04.11.2011 Lars Rohwer, a proven expert in public affairs, has recently joined the Serviceplan Berlin team. This appointment serves to strengthen the Serviceplan Group's "Serviceplan green" brand. 4 November 2011
The Serviceplan Group establishes its successful integrated agency model in Vienna04.11.2011 The Serviceplan Group, which operates on an international basis and has its head office in Munich, is also expanding in the key core market of Austria. Following the launch of the digital agency Plan.Net Austria and the media agency Mediaplus Austria, the services of the creative agency Serviceplan Austria are now also under one and the same roof. As a result, the strategically important toe-hold in the Austrian and CEE markets is well and truly established. André Felker and Thomas Spazierer are the two new managing directors of Serviceplan Austria – originally from "Sieben", one of the most successful new business ventures of recent years. Pressemitteilung vom 4. November 2011
ARD and ZDF bring world events to viewers03.11.2011 As part of its management of the joint ARD/ZDF campaigns, Serviceplan Berlin has developed a new ad, as well as online and printed images, which can now be seen nationwide in cinemas, public-sector broadcasters, various magazines, business magazines, daily and weekly newspapers as well as on various online portals, with examples including Focus, Spiegel, Stern, Neon, Freundin, Gala, Die Zeit and Bild am Sonntag. Online promotional material also appears on Internet portals including yahoo.de, web.de, gmx.de, spiegel.de, t-online.de and bild.de. 3 November 2011
Serviceplan launches new brand campaign for E.ON02.11.2011 Serviceplan has developed a new brand campaign for E.ON, which is launched nationwide today and which focuses on dialogue with customers. 2 November 2011
Dortmund audiology specialist chooses Mediaplus27.10.2011 Mediaplus, the Serviceplan Group's media agency, has gained a new customer: the Dortmund-based international audiology specialist, Geers. The agency won its pitch against five other bidders and, as a result, is now responsible for strategy, planning and procurement in print and TV. 27 October 2011
Kabel BW launches new brand campaign with the Serviceplan Group27.10.2011 Kabel BW has launched a new and more sophisticated brand identity for the well-established channels of print, outdoor, radio and online. For the first time, regional TV advertising will enhance the media mix to optimise ways of reaching the target group in Baden-Württemberg. The Serviceplan, Mediaplus, Plan.Net and Mediascale agencies have implemented the campaign for the telecommunications service provider. The claim "Moving moments with Kabel BW" is a central component, which is intended to illustrate that it is also possible to experience emotional moments using the latest technology. Pressemitteilung vom 27. Oktober 2011
Company sporting activities 2.0 or how the Serviceplan Group is revolutionising company sporting activities27.10.2011 It isn't just communication that is integrated and innovative at the Serviceplan Group; the first digital sports platform weSport is every bit as pioneering. The digitally networked sport option that has been set up within the Serviceplan Group's intranet ensures that the Group's 1,200 staff in all locations around the world now have the opportunity to find like-minded sportspeople with whom they can exchange ideas and, of course, play sport. The agency group is also supporting its employees' sporting commitment with additional initiatives and services. The most recent highlight has been the unveiling of a climbing wall in Munich's "Haus der Kommunikation". 27 October 2011
Serviceplan and Münchner Tafel help with tap water24.10.2011 Around 180,000 citizens of Munich do not have enough to eat. The "Münchner Tafel" association aims to change this: the city's poorest people have been receiving help for 17 years - these days 18,000 people are provided with food every week. The "Münchner Tafelwasser" initiative developed by Serviceplan should now increase awareness of the association in a creative way and thus encourage people to donate towards it. 24 October 2011
With MADE - The Serviceplan Innovation Lab, good ideas become forward-looking innovations18.10.2011 The Serviceplan Group is introducing a new and multidisciplinary agency division. MADE – The Serviceplan Innovation Lab will be offering customers a 360 degree product range across all agencies and with immediate effect. This new area supports businesses in their pursuit of innovative capability. After all, only those who know how and where to look for innovation and where it should be placed can determine the path of promising ideas. The right conditions, analysis, technology transfer and market readiness are prerequisites for this. Everything can only work if businesses are also organised appropriately: and this means in terms of strategy, culture and organisation. 18 October 2011
Andrea Malgara joins Mediaplus17.10.2011 Andrea Malgara has officially moved to Mediaplus. The 46-year-old has already been working in the holding company of the Mediaplus Group since the beginning of October. Mediaplus is Germany's largest independent and partner-managed media agency and has recently increased its invoiced business by 14%, to a gross total of more than €1 billion. 17 October 2011
Mediaplus makes people disappear for Amnesty International11.10.2011 Whereas concepts such as persecution or the death penalty immediately evoke images for us, we can scarcely imagine what the disappearance of people must be like. This gave Amnesty International the idea of conducting an unusual campaign. Using a camera, a giant screen and technical trickery, Mediaplus caused people at Munich Airport to disappear – literally – on behalf of the human rights organisation. 11 October 2011
Plan.Net Group is expanding its management level at the House of Communication in Hamburg06.10.2011 The Plan.Net Group is further developing its management level – in October, the office in Hamburg is expanding its personnel with new high-calibre additions: Ingrid Steffens, who has been Managing Director of Consulting since July, will be joined by Martin Pahl as Executive Creative Director and Thomas Zervos in the digital agency (in image on left). As Managing Director of Strategy for Plan.Net, Zervos will be responsible for strategic planning and will also work across the Group for the “Haus der Kommunikation” in Hamburg. 6 October 2011
Study into radio advertising identifies four rules for ensuring that radio advertising enters the brain more effectively04.10.2011 Advertising on the radio has an effect – but how and to what extent? New and exciting findings about how radio advertising must be made in order to be retained in the memory of consumers have been provided by a study commissioned and partially co-designed by radio marketing services AS&S and RMS, and carried out by Mediaplus Neuro:Impact. The findings of this first European neuro study into radio advertising have led to some creative guidelines with four rules for producing successful radio adverts. 4 Oktober 2011
Serviceplan Group recruitment under new management30.09.2011 In the previous financial year an increase in turnover of almost 24 percent was recorded, and this continuing growth of the Serviceplan Group is accompanied by great demands on Human Resources. In order to meet these challenges for personnel policy, the management of the recruitment team in Munich has recently been taken on by the industry expert Julia Klug (33). 30 September 2011
Television advertising in combination with high media spending: how new FMCG products gain success29.09.2011 Under the motto "Incredible India", the Serviceplan Group is launching a campaign on Facebook in the coming days for India Tourism, the Indian tourist office. This is intended to support and, above all, promote the current trend to choose India as a travel destination. The attractive advertising materials – consisting of both image and text – will be published by the end of February 2012 on the profile pages of Facebook users and so will reach about 140 million users in 22 European countries. 29 September 2011
Plan.Net lets Mirco Nontschew work his magic online for SAROTTI26.09.2011 The brand SAROTTI is launching an ambitious online campaign for the autumn: the Plan.Net Group has developed an integral online concept with nine adverts, in which comedy star Mirco Nontschew appears as a SAROTTI magician and, with the help of a charming assistant, creates a range of enjoyable scenes. The adverts can be viewed immediately only online. As early as the spring this year, SAROTTI launched an entirely new brand appearance with Plan.Net and Serviceplan. 26 September 2011
Television advertising in combination with high media spending: how new FMCG products gain success22.09.2011 The publication of the study ‘Erfolgreiche Produktinnovationen und ihre Mediastrategie’ (Successful product innovation and related media strategy) was celebrated as part of the Innovation Day held at Haus der Kommunikation. The study was carried out by GfK and Mediaplus Premiere and it reveals for the first time which features successful products have in common and which other factors in the media mix can lead to a successful entry into the FMCG market. 22 September 2011
Autozug and TÜV NetResearch count on Serviceplan21.09.2011 The PR experts from Serviceplan Public Relations have taken another step towards widening their portfolio in the mobility and services sector by gaining two new customers. Serviceplan will be providing PR services to DB AutoZug GmbH, including handling communications for the car shuttle train of German railway provider Deutsche Bahn. In addition, the agency has scored the TÜV NetResearch account, a subsidiary of TÜV Saarland Holding GmbH. Both companies will now be supported by the Munich communication specialist in both press and public relations. 21 September 2011
400 guests and 130 ideas at Innovation Day 201116.09.2011 This year’s Innovation Day at the Haus der Kommunikation in Munich was a complete success. Thanks to top speakers such as the former German federal minister Dr. Heiner Geißler, the Editor-in-Chief of the Spiegel Matthias Müller von Blumencron and Dr. Oliver Merkel, a partner at Roland Berger, there was an enthusiastic response from the 400 or so guests. For the first time the “idea of the day” was used to get guests actively involved. Pressemitteilung vom 16. September 2011
Plan.Net Group opens new office in Italy15.09.2011 The Plan.Net Group, one of Germany's leading digital agencies, is expanding its global network with the establishment of a new office in Italy: a staff of 15 employees in Milan will be working on behalf clients such as Ikea, Indesit, Johnson & Johnson and Spontex. After opening branches in Paris, Zurich, Vienna, Liège and Dubai, Plan.Net is therefore now turning its attention to the markets in southern Europe as part of its expansion within the EMEA region. 15 September 2011
Serviceplan Berlin launches introductory campaign for ZDFinfo08.09.2011 Serviceplan Berlin won the pitch for the account for the introductory campaign of the relaunched digital channel ZDFinfo and will immediately launch a comprehensive national campaign that will be seen on TV, online and on billboards. The new slogan is as follows: "Fernsehen zum Mitreden" (TV that lets you have your say). 8 September 2011
Serviceplan Group reorganises its press department05.09.2011 The Serviceplan Group is strengthening its press department: With immediate effect, Christiane Wolff is the new Head of Corporate Communication and PR. The team of three at the Munich office will be responsible for all issues of the Serviceplan Group, as well as for the agency brands Serviceplan, Plan.Net, Mediaplus and Facit. 5 September 2011
Serviceplan designs the new advertising campaign for Laufen Bathrooms AG30.08.2011 Serviceplan Campaign has won a new account – the traditional Swiss company Laufen – and will be designing the international communication strategy for the bathroom manufacturing company that was founded in 1892. With the new campaign, Laufen and the creative team in Munich want to set new standards of design in the communication of this industry segment. The motifs can be seen worldwide. 30 August 2011
Serviceplan Berlin and Railteam are taking European high-speed rail transport forward29.08.2011 Railteam has commissioned the Berlin office of the Serviceplan Group to act as its strategic and creative communication consultant. Together they are working towards strengthening international high-speed rail transport in Europe. Pressemitteilung vom 29. August 2011
HiPP launches new TV ad on sustainability25.08.2011 Serviceplan Campaign launches new ad to promote the image of organic food pioneer HiPP. The core message: ecological responsibility is a cross-generational guiding principle for the baby food manufacturer. The 30-second slot can be seen with immediate effect on commercial television channels. 25 August 2011
'Chic outlet shopping': Mediaplus already making plans for Value Retail25.08.2011 Mediaplus succeeded with its pitch for the media budget of Value Retail Management GmbH and is now responsible for the strategy, planning, and purchasing of all conventional online and offline media in Germany. Founded in 1992, the company designs, builds, and currently runs nine exclusive shopping outlets - known as villages - across Europe, with sites in the urban areas of Barcelona, Brussels, Dublin, London, Madrid, Milan, and Paris. Germany's two outlets are in Wertheim near Frankfurt and Ingolstadt. 25 August 2011
Continuing success for Mediaplus Group with growth at 14%25.08.2011 Following publication of the Serviceplan Group's reports, today sees the Mediaplus Group reveal their own successful set of figures. During the previous financial year, Germany's largest owner/partner-managed media agency not only managed to increase invoiced business by 14% based on the RECMA method to more than a billion euros gross, but also achieved considerable success in terms of new business acquisition for 2011, generating an additional 150 million euros of invoiced business. 25 August 2011
Serviceplan is enhancing companies' reputations and setting up its own Corporate Reputation agency11.08.2011 The Serviceplan Group is expanding its portfolio: with immediate effect, the agency will be advising companies on how to enhance their reputation as part of its 'Corporate Reputation' offering. This new business division offers a full service in this area and - as part of the Serviceplan Group - is also able to provide integrated communications solutions from a single source. The newly founded team, based in Berlin, is managed by Joachim Schöpfer, a partner and co-founder of Serviceplan Berlin, along with Petra Kaiser and Jörn Becker, experienced communications experts who are joining the Serviceplan Group from KAIKOM. 11 August 2011
Plan.Net Group appoints Managing Director for performance marketing08.08.2011 The Plan.Net Group, one of Germany's leading digital agencies, is expanding its performance marketing division. Established in 2007 and now with numerous notable clients on its books and sales on an upward curve, the service area is currently one of the top ten specialist agencies in its sector. Thomas Hermann, one of the founders of Plan.Net Performance, is now being promoted to the executive management of Plan.Net Media. Since 1 August, the team has also been looking after new client Engadin St. Moritz in terms of search engine marketing. 8 August 2011
Serviceplan Group increases sales by around 24 percent, with billings exceeding the EUR 1 billion mark for the first time04.08.2011 The Serviceplan Group closed the 2010/2011 financial year with an increase in sales of roughly 24 percent, making it the most successful year since the agency was founded in 1970. Its fee income of EUR 171 million places it well ahead of the industry average. In the past year 165 new positions were also created, bringing the total number of employees at the Serviceplan Group to roughly 1,170. This growth was driven by all three core disciplines within the Group: integrated campaigns, digital communication and media planning. 4 August 2011
Mediaplus makes the trees grow in the Olympiapark for Dehner28.07.2011 In the next few weeks, Mediaplus - Germany's most distinguished media agency - will be causing a sensation in Munich's Olympiapark by staging a spectacular special outdoor display on behalf of Dehner, Europe's largest chain of garden centres: numerous trees around the Olympia Lake are being "replanted" in terracotta pots in a scheme which bears the slogan "Alles was Pflanzen groß macht" ("All you need to make plants grow"). 28 July 2011
Facit Group establishes Health & Life division and now offers innovative market research and consulting services in the field of healthcare28.07.2011 Facit, an institute which specialises in market research and consulting, is establishing its own market research division for the Health & Life sector. Following its successful expansion into the field of electronic media with the launch of Facit Digital in 2007, the research group is now turning its attention towards a third growth market: Ralf Maser, a renowned market expert, is taking charge of the new Facit Health & Life division, which will provide innovative research tools aimed at developing brand loyalty and brand trust in the healthcare market. 28 July 2011
Serviceplan Sponsoring & Rights wins ATLANTICLUX and appoints Torsten Wirwas to strengthen its team28.07.2011 The fledgling Serviceplan agency Sponsoring & Rights has won its first major account: from today, the agency, headed by Florian Krumrey, will be managing the sponsorship activities of the Luxembourg-based life insurance company ATLANTICLUX. It is also proud to announce the appointment of Torsten Wirwas, another sponsorship expert. 28 July 2011
Serviceplan serves up a slice of heaven with Schöller Direct "Prachtstücke" luxury cakes11.07.2011 Serviceplan Campaign has created an exceptional product portfolio for Schöller Direct for the market launch of a new range of cakes and, in doing so, is setting a benchmark in B2B brand management: an innovative marketing concept was developed for the Schöller “Prachtstücke” luxury cake range, along with presentation tips. 11 July 2011
Serviceplan Berlin continues its expansion30.06.2011 The Serviceplan Group is expanding its presence in the German capital. As the "House of Communication" for Berlin, the branch office, which specialises in organisational and ministerial communications, has developed into a key player on the agency scene. The next step in the successful expansion strategy pursued by Serviceplan Berlin will now see a second management level established, to be composed of experienced communication professionals drawn from Creation, Consulting, Events and Personnel. 30 June 2011
"Erstmal zu Penny" ("Penny first"): discount supermarket chain launches new Germany-wide campaign27.06.2011 The discount supermarket chain, Penny, is launching a newly developed and integrated umbrella brand campaign across all channels, for which it will be is using television and radio for the first time. The new claim "Penny first" is the focal point of the communications measures. The campaign was developed and implemented by Serviceplan. 27 June 2011
Serviceplan puts Ahmadinejad up to his neck in ink09.06.2011 Serviceplan Content Hamburg and Plan.Net Mobile have together heralded a new age for petitions with the "Think Ink" app for the International Society for Human Rights (ISHR). The app is a striking illustration of the impact of each individually raised voice and will, sooner or later, put even the Iranian dictator in a difficult position. 9 June 2011
The Serviceplan Group and sports executive Florian Krumrey enter the international sponsoring business with "Sponsoring & Rights"09.06.2011 Germany's most innovative communication agency network, the Serviceplan Group, is broadening its range of services, together with sports expert Florian Krumrey, by founding the "Sponsoring & Rights" division. With this division, Germany's largest independent agency will in the future offer a further communication discipline under their umbrella, with comprehensive communication and marketing solutions in the areas of sport, music, lifestyle, and entertainment. In addition to this, the agency will handle the acquisition, distribution and marketing of any relevant rights for their clients as well as support in choosing and supervising testimonials for campaigns. 9 June 2011
Study proves consumers believe HiPP, ADAC and dm are the most sustainable companies06.06.2011 Of the 67 companies studied, HiPP, ADAC, dm, Miele, BMW, Audi, Toyota, Mercedes-Benz, Haribo and Dr. Oetker are currently considered by German consumers to be the ten most sustainable. This is the result of a representative study of more than 2,500 participants that was carried out by Facit Research on behalf of the Serviceplan Group. Deutsche Telekom, KiK, Schlecker, Deutsche Bahn and BP lost out in the ranking. 6 June 2011
"Repay for Good": Serviceplan is collecting for UNICEF with a new app03.06.2011 Together with colleagues at Plan.Net Mobile in Munich, Serviceplan Campaign Hamburg has developed a new app for the iPhone and iPad for UNICEF Deutschland that transforms mini debts into UNICEF donations. The app shows how easy it is to do some good with a couple of cents. 3 June 2011
Serviceplan Group expands recruitment in Hamburg and Berlin03.06.2011 The Serviceplan Group strengthens its human resource management: besides Munich, in the future there will also be people responsible for Human Resources available at the sites in Hamburg and Berlin, in order to look after employee issues and to search for new talent. Personnel Manager, Jens Plath is getting two experienced Human Resources Managers on board for this purpose; from now on, Anne Schöber and Birthe Kraeße are taking on responsibility for personnel at the Serviceplan sites in the capital and in Hamburg respectively. 3 June 2011
Serviceplan supervises Monteverro's market launch31.05.2011 This summer, Monteverro wine will be available in Germany for the first time – the result of the very first vintage in 2008. Serviceplan Campaign has designed the entire company image for the vineyard, established in 2003 and supervised the construction of the premium brand. At the heart of the creative process are the breathtaking photographs by Michael Nager, that show the picturesque diversity of the growing area in Tuscany and invite you to discover the vineyard. 31 May 2011
Have you ever donated a heartbeat?26.05.2011 »Listen To Your Heart. Beat AIDS in Africa« – unter diesem Motto startete zugunsten der internationalen Hilfsorganisation »The Global Fund« im Frühjahr das »Heartbeats Project«. Bei der ersten von der Serviceplan Gruppe initiierten Veranstaltung mit über 2.500 Gästen konnte das Publikum via einer von Plan.Net Mobile entwickelten iPhone-App Herzschläge spenden, um die Organisation im Kampf gegen AIDS, Tuberkulose und Malaria zu unterstützen. 26 May 2011
G+J EMS Mobile & Plan.Net Mobile: Mobile advertising is effective12.05.2011 In undertaking four large-scale studies, the mobile units of Hamburg marketers and digital agencies carried out the first investigation into the effect of mobile advertising, using four parameters to examine different mobile campaigns for companies from very different industries. The continuously positive effects that were observed led to four conclusions being drawn: mobile ads attract attention, make a lasting impression, improve brand image and increase willingness to buy. 12 May 2011
Double-digit growth in 2010: Plan.Net increases turnover by 31.5 percent14.04.2011 Digital agency Plan.Net posted gross income of EUR 36.7 million for the German market in 2010. This represents an above-average increase in turnover of 31.5 percent. The agency handled media volume worth EUR 263 million, an increase of more than 35 percent compared to the previous year. Increased business from existing clients, a number of attractive new accounts and the ongoing expansion of expertise were some of the factors contributing to this outstanding performance. 14 April 2011