Personnel changes at Serviceplan Hamburg: Bettina Prange and Lars Groß join the HR team

30.05.2012
Ongoing development and improvements in the HR sector are important aspects of the Serviceplan Group's corporate philosophy. HR management activities are now being extended in the House of Communication in Hamburg, where the focus used to be more on recruitment. Bettina Prange will in future have overall responsibility for this area; her previous position as Consultancy Manager at Serviceplan Campaign Hamburg is being taken over by Lars Groß.
press release 30 May 2012
  • The 2012 German Sponsoring Index reveals the nation's champion sponsors for the first time: Adidas, Audi and O2 are regarded by consumers as the compa The 2012 German Sponsoring Index reveals the nation's champion sponsors for the first time: Adidas, Audi and O2 are regarded by consumers as the compa24.05.2012 Adidas, Audi, O2, Puma, Lufthansa, Mercedes-Benz, Jack Wolfskin, Volkswagen, Coca-Cola and Heineken – these are the top ten companies among the 51 largest sponsors in Germany, ranked according to which of them, from the point of view of German consumers, had the most effective sponsorship activities in 2012. This is the result of a representative survey of more than 4,000 people carried out by Facit Research on behalf of Serviceplan Sponsoring & Rights and Sky Media Network. The survey also revealed that sponsorship is highly regarded from a social perspective and plays a significant role in enhancing the visibility of a brand in the communication mix. press release 24 May 2012
  • Advertising during major sporting events is nothing to be afraid of Advertising during major sporting events is nothing to be afraid of23.05.2012 Major events such as the upcoming European Football Championships or the Olympic Games are sure to be occasions for real excitement, not only enthralling spectators in the venues themselves, but also captivating an audience of millions watching the events unfold on television. TV viewing times will soar – yet broadcasters which are not airing any of the matches or competitions will see their audiences diminish. Surely this is a good reason not to show TV adverts while such major events are underway? Mediaplus' response to this question is a resounding "no!". press release 23 May 2012
  • Serviceplan stages "110%" and further expands motorsport account Serviceplan stages "110%" and further expands motorsport account04.05.2012 After a 20-year absence, BMW returned to Hockenheim last Sunday for the first race of the new DTM season with "110%". The extensive cross-media campaign to celebrate the comeback was produced by Serviceplan Campaign. The agency also secured the digital account for BMW's central sport marketing activities, making it the lead agency both off- and online for the international motorsport marketing and communications account. press release 4 May 2012
  • Plan.Net Group relaunches Pinta's international online presence Plan.Net Group relaunches Pinta's international online presence27.04.2012 Plan.Net, together with Pinta Reloaded, the digital unit of Pinta Elements, has completely redeveloped the international online presence of the Pinta holding group. The eight companies that belong to the group are now presented in a uniform and clear structure under www.pinta-elements.com. The Munich-based digital specialist programmed an acoustic calculator and the innovative “Balance Art” upload module in house. press release 27 April 2012
  • Plan.Net Solutions implements new online portal for ZDF Plan.Net Solutions implements new online portal for ZDF26.04.2012 The German TV channel, Zweite Deutsche Fernsehen [Second German Television], will be presenting itself in a completely new style on zdf.de from this Sunday. Plan.Net Solutions, the special agency for websites, online portals and eCommerce in the Plan.Net Group, is responsible for the conception and design. press release 26 April 2012
  • Champions meet Experts: Serviceplan Sponsoring & Rights and Sky Media Network will be presenting the German Sponsoring Index 2012 for the first time a Champions meet Experts: Serviceplan Sponsoring & Rights and Sky Media Network will be presenting the German Sponsoring Index 2012 for the first time a26.04.2012 Serviceplan Sponsoring & Rights – one of the leading communication agencies for sport, entertainment and lifestyle – and Sky Media Network GmbH – leading marketing company in the pay-TV sector with the most extensive range of live sporting events and entertainment channels in Germany – are now teaming up to present the effectiveness and the success factors of sponsoring in a jointly developed sponsoring study, the first of its kind in Germany. The collaboration of the two companies is planned as a long-term venture. The study will be presented at the exclusive sport and media summit "Champions meet Experts" on 18 May in Munich. 26 April 2012
  • Serviceplan opens a "Casa della Comunicazione" in Milan Serviceplan opens a "Casa della Comunicazione" in Milan26.04.2012 In the last few days, the latest Haus der Kommunikation from the Serviceplan Group has opened its doors in Milan – bringing the overall total up to five. This new premises is not just intended to accommodate Plan.Net Italia – the digital agency's office has been in operation since autumn 2011 – but also Serviceplan Italia. Both online experts and specialists in traditional communications will therefore be working in the Italian branch of Europe's largest owner-managed agency. 26 April 2012
  • Plan.Net increases turnover by just under 25% Plan.Net increases turnover by just under 25%19.04.2012 The Plan.Net Group is continuing to enjoy double-digit growth: in the 2011 calendar year, the digital agency once again posted an above-average increase in turnover of 24.2 percent, with a total turnover of EUR 50 million. The agency handled media volume worth EUR 328 million, an increase of 24.7 percent compared to the previous year. The success of Plan.Net's online business and the expansion of its areas of expertise were key factors in the current transformation of the digital agency into an integrated communications agency. 19 April 2012
  • New TV advertisement for Cortal Consors – it's all about empowerment New TV advertisement for Cortal Consors – it's all about empowerment05.04.2012 Two years ago, Serviceplan Campaign launched an integrated image campaign for the direct bank and BNP Paribas subsidiary Cortal Consors. Its great success has seen it extended and expanded numerous times. The latest offering includes a TV advertisement filmed using the familiar black-and-white visuals. For the first time, however, rather than being about a specific product, the main focus of communication is on the entire offering of Cortal Consors, as a direct bank providing advice, in line with the brand positioning based on 'Empowerment for financial Independence'. 5 April 2012
  • Thilo Krämer joins Mediaplus in Hamburg as Managing Director Thilo Krämer joins Mediaplus in Hamburg as Managing Director03.04.2012 The Mediaplus Group is bringing experienced media manager Thilo Krämer to the House of Communication. From this June onwards, the 46-year-old will assume the role of Managing Director of Mediaplus in Hamburg, the agency group's most northerly outpost. Mediaplus is one of the country's most successful media agencies and looks after such notable clients as AIDA Cruises, Hurtigruten, Immonet, Verlagsgruppe Milchstraße, Berenberg Bank, and Madeleine Mode from its office in the Hanseatic city. 3 April 2012
  • Carsten Popp is new Creative Director at Plan.Net Solutions Carsten Popp is new Creative Director at Plan.Net Solutions02.04.2012 As far back as 1996 to 1999, Carsten Popp was responsible for developing campaigns for clients like Hexal, Sonax, and Templeton Investmentfonds in his previous capacity as Art Director at Serviceplan Campaign. After several years working in film and television, the 43-year-old former head of brand communications at Quelle and creative manager at Saturn is returning to the Serviceplan Group as Creative Director. 2 April 2012
  • Plan.Net wins the custom of CAMPARI DEUTSCHLAND and will now be looking after the SKYY Vodka and CAMPARI brands Plan.Net wins the custom of CAMPARI DEUTSCHLAND and will now be looking after the SKYY Vodka and CAMPARI brands29.03.2012 Thanks to a successful pitch, Plan.Net, the digital agency of the Serviceplan Group, has been able to acquire the custom of CAMPARI DEUTSCHLAND GMBH. The Munich-based outfit will now be responsible for all online communications relating to SKYY Vodka, as well taking care of all things digital for the CAMPARI brand. 29 March 2012
  • New campaign for the start of the season gets going at the weekend! New campaign for the start of the season gets going at the weekend!22.03.2012 This weekend, Serviceplan, Plan.Net and Mediaplus are again supporting the main event of the year for BMW motorbike dealers: the start of the 2012 season, announced as 24 March. As in previous years, the new campaign is based on powerful motifs that appeal to the target market at the point of sale and in print, radio and Internet advertising. Following on from "Get out!" and "Get on!", this year's motto is "Get going!" 22 March 2012
  • Sportswear manufacturer Schöffel goes on TV with Mediaplus Sportswear manufacturer Schöffel goes on TV with Mediaplus22.03.2012 This autumn, sportswear manufacturer Schöffel is going on the communications offensive and is to launch a TV campaign for the first time. Mediaplus successfully pitched for the Schwabmünchen-based company's media budget and will be responsible for media strategy and planning in Germany, Austria and Switzerland with immediate effect. 22 March 2012
  • The dialogue continues: Serviceplan develops new TV spot for E.ON The dialogue continues: Serviceplan develops new TV spot for E.ON20.03.2012 With a new TV spot and accompanying print advertisements, Serviceplan is today continuing its brand campaign for E.ON, "The future of energy", which began in autumn 2011. The theme of the TV spot is the expansion of renewable energies, taking the example of the offshore wind farm "Amrumbank West". 20 March 2012
  • The democratisation of brand management – how the marketing industry responds to the destructuring of society The democratisation of brand management – how the marketing industry responds to the destructuring of society15.03.2012 The GfK and Serviceplan Group Roadshow will be taking place in 2012 for the 20th time - and this year once again under the patronage of the Markenverband, the German Brands Association. The destructuring of society is leading to a long-term decline in sales in Germany for the first time since the 1950s. Only a new style of brand management, more focused on added value, can compensate for the relentless fall in volume and ensure that turnover continues to rise. The secret of success is "the democratisation of brand management" – the theme of the 2012 GfK and Serviceplan Group Roadshow. Marketing managers do not always fully recognise the changes in socioeconomic factors and how they affect sales. Nearly 50 per cent of them see no reason for there to be any consequences. But how can the fall in volume be compensated for? What should a new, value-based style of brand management look like? The facts about the destructuring of society, and recommendations about what can be done about it in practice, will be presented at the 2012 Roadshow in Munich, Berlin, Hamburg, Frankfurt, Cologne, Vienna and Zurich. 15 March 2012
  • A book that becomes a table: the Rolf Benz Coffee Table Book A book that becomes a table: the Rolf Benz Coffee Table Book13.03.2012 A coffee table book that converts into an actual coffee table in a flash so that you can browse through it at your leisure: that's what Serviceplan Campaign has now developed for leading furniture manufacturer Rolf Benz. It has turned out to be a real eye-catcher where it is already on sale and at trade fairs. 13 March 2012
  • Plan.Net Middle East showcases branding and communication of car showroom in Abu Dhabi Plan.Net Middle East showcases branding and communication of car showroom in Abu Dhabi06.03.2012 For the new BMW Group showroom in Abu Dhabi, Plan.Net Middle East was responsible for the design of all the branding and communication for the opening. 6 March 2012
  • "Slow down": Emotional cinema advert completes the campaign for road safety "Slow down": Emotional cinema advert completes the campaign for road safety01.03.2012 For the further development of the road safety campaign "Slow down" ("Runter vom Gas"), Serviceplan Berlin – working on behalf of the Federal Ministry of Transport, Building and Urban Development (BMVBS) and the German Road Safety Executive (DVR) – has implemented a moving cinema advert with a dramatic ending. The advert is being shown at cinemas nationally from 1 March, on the "Runter vom Gas" website and on YouTube. 1 March 2012
  • Using creativity to improve sales: Serviceplan brings top creative Britta Poetzsch on board as Managing Director Using creativity to improve sales: Serviceplan brings top creative Britta Poetzsch on board as Managing Director29.02.2012 Serviceplan Sales, the agency responsible for the creative and integrated sales and marketing for the Serviceplan Group, expands its Creation area as Britta Poetzsch joins the team. With the new Managing Director for Creation taking up her post on 1 April 2012, we have been able to gain a proven creative, who is also a member of the ADC Board. 29 February 2012
  • UX Fellows: Facit Digital forms a global network of partners  for research into user experience UX Fellows: Facit Digital forms a global network of partners for research into user experience28.02.2012 Internationalisation shows no signs of abating – not even in the area of market research. An increasing number of user experience studies are being carried out at international level by Facit Digital, the innovation service company for usage research and user experience consulting for the Serviceplan Group. In parallel to this there are also more and more enquiries coming from abroad for user tests in Germany. The solution: working together with a group of renowned partners in (currently) 10 countries, Facit Digital has founded the network UX Fellows. The goal is to make international research into user experience as simple and as efficient as research at national level. 28 February 2012
  • Mediaplus wins Air New Zealand as a new client Mediaplus wins Air New Zealand as a new client23.02.2012 The airline Air New Zealand is now a client of Mediaplus. The media agency of the Serviceplan Group will take care of all future media planning and strategy for the airline. The first campaign covers various print and online adverts, which convey the informal friendliness of New Zealanders and work with terms taken from the Maori language. This is the first brand presence in Germany for the airline. 23 February 2012
  • Plan.Net and Netbiscuits Join Forces to Deliver Rich User Experiences to Mobile Consumers Plan.Net and Netbiscuits Join Forces to Deliver Rich User Experiences to Mobile Consumers23.02.2012 A new alliance of creative excellence and web technology expertise sets out to bring the most engaging user experiences to consumers on whichever mobile device they have in their hands 23 February 2012
  • Austria Solar - Annual Report Austria Solar - Annual Report17.02.2012 press release 17 february 2011