The image of a TV station influences the effectiveness of the programmes and the adverts

27.11.2012
The image of a TV station has a far greater influence on the perception of programme context and blocks of adverts in the minds of viewers than had been assumed up until now. This is one of the conclusions reached in a recent neuroscientific study conducted by Mediaplus Neuro:Impact on behalf of ORF-Enterprise. This involved using the neuroscientific SST method for the first time ever to test not only the effectiveness of advertising slots, but also entire programme context and the effects that its design features have on viewers.
press release 27th November 2012
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