Serviceplan Suisse launched

21.12.2012
The world is allegedly coming to an end, but Serviceplan Suisse is doing just the opposite; on December 21st 2012 it opened its doors in the presence of its two Managing Directors Christian Baertschi and Sacha Moser. The Serviceplan Group is taking another important step as part of its internationalisation strategy and in Switzerland, just as at all its other sites, is focusing firmly on its main strengths of creation, technology and media. In Switzerland, the technology field has been the domain of Plan.Net Suisse since 2008. Online and media experts will now be working alongside creative specialists in the Swiss branch of Europe's largest owner-managed agency.
press release 21 December 2012
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  • The image of a TV station influences the effectiveness of the programmes and the adverts The image of a TV station influences the effectiveness of the programmes and the adverts27.11.2012 The image of a TV station has a far greater influence on the perception of programme context and blocks of adverts in the minds of viewers than had been assumed up until now. This is one of the conclusions reached in a recent neuroscientific study conducted by Mediaplus Neuro:Impact on behalf of ORF-Enterprise. This involved using the neuroscientific SST method for the first time ever to test not only the effectiveness of advertising slots, but also entire programme context and the effects that its design features have on viewers. press release 27th November 2012
  • Cleanplease makes its mark: Serviceplan Berlin sends Minijob Centre activists into the Berlin government quarter Cleanplease makes its mark: Serviceplan Berlin sends Minijob Centre activists into the Berlin government quarter23.11.2012 As part of its information campaign about the private home check process at the Minijob Centre 2012, Serviceplan Berlin today staged a guerilla-style protest action in the government quarter. This follows a viral film distributed by the Berlin agency under the motto “Keep your house clean” against the backdrop of the day of action in the social media. The aim behind this campaign is to increase the registration rate by employers of their 'minijobbers' (casual workers). This action rounds off the campaign launched for the Minijob Centre in September. After a public tendering process, Serviceplan Berlin was in June of this year awarded the account for traditional advertising, PR and media planning for the Knappschaft-Bahn-See Minijob Centre. press release 23th November 2012
  • Serviceplan Group in the starting blocks for ISPO Serviceplan Group in the starting blocks for ISPO22.11.2012 Serviceplan Campaign came out on top with its pitch to win the communications account for ISPO. With immediate effect, Serviceplan will be responsible for ISPO's communication strategy and for strengthening the leading international sports business network's positioning as a family brand. press release 22th November 2012
  • Major Twilight finale is a glitzy event thanks to communication by Serviceplan Major Twilight finale is a glitzy event thanks to communication by Serviceplan19.11.2012 On Friday evening, just before the German première of “Breaking Dawn (Part 2)”, Kirsten Stewart, Robert Pattinson and Taylor Lautner made personal appearances on the red carpet at CineStar in Berlin's famous Potsdamer Platz. The general release date in cinemas is this Thursday. As with all the preceding films in the Twilight Saga, and to mark this grand finale, Serviceplan Campaign has again produced all the classical advertising material for the German market. press release 19th November 2012