Many a (wo)man fails to  do up a bra from time to time. After all, getting to grips with it and having the knack at your fingertips requires practice... And that is where Serviceplan has now come to man's rescue, having designed a unique calendar for FHM magazine that offers a bit of daily practice.

Munich, 16 January 2012 — Serviceplan Campaign is revitalising its client relationship with the renowned magazine FHM with the design of a special bra calendar. Completely in tune with the "For him" notion, the 2012 wall calendar features three stretched out bra closures placed under each other which have to be done up for each day and month.
Unfortunately this exclusive calendar is not (yet) available to buy for offices and homes – as with the famous Pirelli calendar – it will only be sent to specific friends of the company.