Stop smoking! / Mirrors

Serviceplan Campaign and Mediaplus set up chic smoking lounges in smoking areas in airports where large mirrors provided that certain classy flair. But as soon as a smoker lit up a cigarette, the Grim Reaper appeared as if from nowhere next to his reflection: the shocking encounter with Death ended with the order to "Stop Smoking!" and a notice for the "glücklicher-nichtraucher.de" website. The projection was achieved using Venetian mirrors, in which Death appeared on film using a large monitor. The image was activated by motion detector.