Pattex – the tube on a crane

In an attention-grabbing ambient campaign, Serviceplan Campaign has highlighted the incredible adhesive power of Pattex, a Henkel brand: An oversized tube of Pattex adhesive (Pattex Classic contact adhesive) was attached to a crane, so that the construction materials seemed to hang from a drop of adhesive from the tube rather than from a hook and were thus transported over the construction site – making evidence for the Pattex claim and visible from a distance. "Only Pattex sticks like Pattex".