How to make meeting of a brand and a consumer an unforgettable event? You need to synchronize thousands of variables in one point of space and time. Take into account changes of mood, caprices, unexpected factors, count up trajectory of moves and create respective atmosphere. Put everything in the right place and even add a little ease and spontaneity to this meeting. And then, in idea, the feeling must appear. With time, we hope, it’ll be not just attraction but true love. Perhaps, it is the most exciting thing in the world!