Mutual experiences are the best way to conquer people’s hearts. The more relevant and authentic, the more effective they are. The more emotive and impressive, the more sustainable they are.
We at Serviceplan Sponsoring & Cooperations create these emotive experiences between brands and people – in reality, in the media, digital and social. We do this by helping brands to sustainably establish themselves in the emotional life-worlds of their target groups, such as sports, entertainment, lifestyle or business. In this, we exploit the exceptional powers of existing emotional environments and platforms or, if necessary, create them – ideally tailored to meet the needs of our customers.
In this process, the brand is always at the centre of everything we think and do. We provide strategic and data-based consulting services in the choice of the right environment. We design creative, innovative and realisable activation concepts. We create guiding communicative principles as a basis for consistent and effective storytelling. We construct campaign architectures and mechanisms as a solid foundation for implementation. We precisely manage the realisation process, however complex it may be – and maintain a permanent focus on KPIs. Full-service from a single provider.
On the one hand, we are specialists. We know the ruling principles, mechanisms, unique aspects, restrictions and opportunities in environments like sports, entertainment or lifestyle. We know the market, the players and the actors. At the same time, we are also all-rounders. Our mindset embraces all tools and topics. We control and advise at the highest level. We keep everything in sight. What’s more, we consult with specialists and experts wherever this may be expedient. Our key advantage: we have direct access to their expertise. The all work under the common roof of the Serviceplan Group and are counted among the best in their disciplines.
We are committed to maximum effectiveness and efficiency. We make both of these measurable with appropriate and, to some extent, our own, exclusive tools. All of which makes us measurable too.