Back to the future: Learn from 2016 about the topics that will matter in 2017!
Our annual review presents the top twelve topics that concerned us in 2016. Be inspired – by ground-breaking technical innovations, pioneering marketing ideas and by strong personalities like actor Elyas M'Barek, YouTuber Bibi, the international brand guru Martin Lindstrom, trend researcher Matthias Horx, leading author Frank Schätzing or former German Federal President Christian Wulff.
This edition is focusing on the topic of internationalization. The annual review therefore not only looks back at the people and topics that motivated Europe's largest owner-managed agency group in 2016, rather the topic of internationalization runs like a unifying thread through all twelve chapters. Every chapter is opened by a colleague from a different location and brought to life by a photograph of the country in question.
The first two editions of TWELVE were already honoured with the Red Dot Award: Communication Design 2015 and 2016 as well as a Bronze Award at the "Best of Business-to-Business" Communication Awards 2015.
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You can access the e-paper of the TWELVE magazine here: