Most magazines for men just provide the theory. However, FHM wants to offer its readers something more than that, something that awakens their competitive nature and is simply more hands-on. Aside from the cool design, the proud owner can also learn something. Every now and again, a man fumbles over the bra clasp of his loved one. FHM has developed a clever toy for 2012 to ensure that bras do not continue to be an insurmountable barrier between men and women: the first bra calendar in the world.

The design object consists of three bra fastenings placed one above the other. Using the eyelets of this custom-built calendar, you can set the current date, current day of the week and current month, meaning that you practise the precise fingertip action every day, so that in the future the bra will never snag again. The bra calendar, which was given to selected FHM magazine customers, not only proved popular in the homes of excited subscribers, but also in the press, blogs and on social networking sites.