Direct from the source. "Brain-work" is probably the most accurate description of the ideas that Serviceplan Campaign has come up with on behalf of the political magazine Cicero, whose editorial office is in Berlin. Miniature sculptor Ragna Resch was commissioned to sculpt delicate portraits of nationally and internationally famous politicians out of conventional pencil filler according to the campaign motto "Direct from the source“.

The goal of this image campaign is to show Cicero readers that the magazine keeps its promise of providing quality political journalism. During the campaign process, the "pencil heads" were sent to Merkel, Obama and company. And the reaction was overwhelming: Interview confirmations rose to a monumental 65 percent. That's how the road to "direct from the source" was found -- with Serviceplan as pioneer and bridge builder.