The financial service provider Cortal Consors is the partner for people who want to manager their finances themselves and have them under control at all times. The direct bank and subsidiary of BNP Paribas stands for values such as self-reliance, service, transparency and simplicity. The image campaign developed by Serviceplan with the claim "My money. My freedom" will get to the heart of this positioning. Standing at the centre of the creations are character heads that formulate

their demands of the direct bank with striking statements that play with contrasts. The campaign is aimed at people who take control of their finances directly and individually and stand for self-determined business. Despite the black and white print motifs shot by photographer Peter Hönnemann, showing portraits of different people, the campaign approaches the issue in an unconventional way and plays with striking statements, surprising contrasts and finely nuanced humour.