The New Social Market Economy Initiative is a non-partisan alliance of politics, economics and science. It promotes the principles of the social market economy in Germany and provides the impetus for modern market economy politics. Several campaigns are planned, each tackling a different issue but united by a shared goal: provoking debates for a lean and healthy state. Under the maxim "Doing the right thing", the

alliance will not only reveal shortcomings, but also provide specific proposed solutions. The primary target group of the communication consists of members of the German Bundestag and their colleagues, ministries, the media and associations whose support for market economy politics is required. In the first campaign, everything will revolve around the unnecessary complexity of the tax system, using the example of VAT.