The challenge: to devise a digital campaign to market the very essence of LEGO  – its creativity.The solution: Serviceplan is developing an idea for the most common banner, the Leaderboard Banner. Special features: At buildersofinfinity.com a never-ending jump 'n' run game can be generated, which can appear as an advertising banner or can be shared with friends on  Facebook. The basis for the jump 'n' run game is LEGO bricks of all kinds – small ones, big ones, rotating ones or coloured ones – which can be positioned in any way the user likes.

Once a level has been completed, a "LEGO minifigure" is sent off to face the challenges of the course. LEGO Banner is the longest player-generated jump 'n' run game ever created. Here's something unbelievable: the highest score is 1 hour and 59 minutes!This has generated huge interest with minimal media outlay. Play & Create!