More than 90% of the marketing experts canvassed in a survey believe that content marketing will become increasingly important in future. 64% are planning to make available the budget required as an additional extra, rather than taking funds from other channels. Those questioned tend to ask external service providers, preferably digital agencies, to develop and assume responsibility for content marketing strategies. These were just some of the interesting results that Facit Research received back from the 60 people taking part in the survey.