Press releases

Serviceplan Suisse launched

21.12.2012

The world is allegedly coming to an end, but Serviceplan Suisse is doing just the opposite; on December 21st 2012 it opened its doors in the presence of its two Managing Directors Christian Baertschi and Sacha Moser. The Serviceplan Group is taking another important step as part of its internationalisation strategy and in Switzerland, just as at all its other sites, is focusing firmly on its main strengths of creation, technology and media. In Switzerland, the technology field has been the domain of Plan.Net Suisse since 2008. Online and media experts will now be working alongside creative specialists in the Swiss branch of Europe's largest owner-managed agency.

press release 21 December 2012

2012

The image of a TV station influences the effectiveness of the programmes and the adverts27.11.2012 The image of a TV station has a far greater influence on the perception of programme context and blocks of adverts in the minds of viewers than had been assumed up until now. This is one of the conclusions reached in a recent neuroscientific study conducted by Mediaplus Neuro:Impact on behalf of ORF-Enterprise. This involved using the neuroscientific SST method for the first time ever to test not only the effectiveness of advertising slots, but also entire programme context and the effects that its design features have on viewers. press release 27th November 2012
Cleanplease makes its mark: Serviceplan Berlin sends Minijob Centre activists into the Berlin government quarter23.11.2012 As part of its information campaign about the private home check process at the Minijob Centre 2012, Serviceplan Berlin today staged a guerilla-style protest action in the government quarter. This follows a viral film distributed by the Berlin agency under the motto “Keep your house clean” against the backdrop of the day of action in the social media. The aim behind this campaign is to increase the registration rate by employers of their 'minijobbers' (casual workers). This action rounds off the campaign launched for the Minijob Centre in September. After a public tendering process, Serviceplan Berlin was in June of this year awarded the account for traditional advertising, PR and media planning for the Knappschaft-Bahn-See Minijob Centre. press release 23th November 2012
Serviceplan Group in the starting blocks for ISPO22.11.2012 Serviceplan Campaign came out on top with its pitch to win the communications account for ISPO. With immediate effect, Serviceplan will be responsible for ISPO's communication strategy and for strengthening the leading international sports business network's positioning as a family brand. press release 22th November 2012
Major Twilight finale is a glitzy event thanks to communication by Serviceplan19.11.2012 On Friday evening, just before the German première of “Breaking Dawn (Part 2)”, Kirsten Stewart, Robert Pattinson and Taylor Lautner made personal appearances on the red carpet at CineStar in Berlin's famous Potsdamer Platz. The general release date in cinemas is this Thursday. As with all the preceding films in the Twilight Saga, and to mark this grand finale, Serviceplan Campaign has again produced all the classical advertising material for the German market. press release 19th November 2012
Plan.Net Solutions launches new HRS app16.11.2012 HRS is launching a new product, a 'last-minute app' called “HOTELS NOW”. Plan.Net Solutions has been given responsibility for the look of this mobile brand. press release 16th November 2012
The Serviceplan campaign for the SalzburgerLand brings out the You in You12.11.2012 In spring of this year, the Austrian branch of the Serviceplan Group emerged as the winner in the pitch for the SalzburgerLand Tourismus 2012/13 winter advertising campaign. The first advertising campaign for this holiday destination, so beloved by visitors from all round the world, has now been launched in Austria and Germany. The campaign is innovative in terms of production technology as well as media strategy. press release 12th November 2012
Jean Reno catches Santa Claus in a new TV advert for Sky09.11.2012 Media group Sky is launching its Christmas season with a wide-ranging advertising campaign: the main face, as in their spring campaign, is the French film star Jean Reno. There is a 41-second TV spot, a 30-second TV spot, advertisements for the printed press plus out-of-home and online advertising material. Serviceplan Campaign has been awarded the brief to design and implement the campaign. press release 9th November 2012
New contract for direct marketing budget08.11.2012 As of January 2013 Serviceplan One will be responsible for designing Lufthansa's direct marketing campaigns. The Munich agency succeeded in winning the new budget tender and was assigned a three-year contract. Greater focus on digital marketing and personalized direct marketing in future press release 8th November 2012
4Q: Joint initiative for better-quality online advertising25.10.2012 "4Q" ("For quality"): InteractiveMedia, pilot, Plan.Net and United Internet Media launch joint initiative for better-quality online advertising press release, 25th Oktober 2012