Press releases

Serviceplan Suisse launched

21.12.2012

The world is allegedly coming to an end, but Serviceplan Suisse is doing just the opposite; on December 21st 2012 it opened its doors in the presence of its two Managing Directors Christian Baertschi and Sacha Moser. The Serviceplan Group is taking another important step as part of its internationalisation strategy and in Switzerland, just as at all its other sites, is focusing firmly on its main strengths of creation, technology and media. In Switzerland, the technology field has been the domain of Plan.Net Suisse since 2008. Online and media experts will now be working alongside creative specialists in the Swiss branch of Europe's largest owner-managed agency.

press release 21 December 2012

2012

The image of a TV station influences the effectiveness of the programmes and the adverts27.11.2012 The image of a TV station has a far greater influence on the perception of programme context and blocks of adverts in the minds of viewers than had been assumed up until now. This is one of the conclusions reached in a recent neuroscientific study conducted by Mediaplus Neuro:Impact on behalf of ORF-Enterprise. This involved using the neuroscientific SST method for the first time ever to test not only the effectiveness of advertising slots, but also entire programme context and the effects that its design features have on viewers. press release 27th November 2012
Cleanplease makes its mark: Serviceplan Berlin sends Minijob Centre activists into the Berlin government quarter23.11.2012 As part of its information campaign about the private home check process at the Minijob Centre 2012, Serviceplan Berlin today staged a guerilla-style protest action in the government quarter. This follows a viral film distributed by the Berlin agency under the motto “Keep your house clean” against the backdrop of the day of action in the social media. The aim behind this campaign is to increase the registration rate by employers of their 'minijobbers' (casual workers). This action rounds off the campaign launched for the Minijob Centre in September. After a public tendering process, Serviceplan Berlin was in June of this year awarded the account for traditional advertising, PR and media planning for the Knappschaft-Bahn-See Minijob Centre. press release 23th November 2012
Serviceplan Group in the starting blocks for ISPO22.11.2012 Serviceplan Campaign came out on top with its pitch to win the communications account for ISPO. With immediate effect, Serviceplan will be responsible for ISPO's communication strategy and for strengthening the leading international sports business network's positioning as a family brand. press release 22th November 2012
Major Twilight finale is a glitzy event thanks to communication by Serviceplan19.11.2012 On Friday evening, just before the German première of “Breaking Dawn (Part 2)”, Kirsten Stewart, Robert Pattinson and Taylor Lautner made personal appearances on the red carpet at CineStar in Berlin's famous Potsdamer Platz. The general release date in cinemas is this Thursday. As with all the preceding films in the Twilight Saga, and to mark this grand finale, Serviceplan Campaign has again produced all the classical advertising material for the German market. press release 19th November 2012
Plan.Net Solutions launches new HRS app16.11.2012 HRS is launching a new product, a 'last-minute app' called “HOTELS NOW”. Plan.Net Solutions has been given responsibility for the look of this mobile brand. press release 16th November 2012
The Serviceplan campaign for the SalzburgerLand brings out the You in You12.11.2012 In spring of this year, the Austrian branch of the Serviceplan Group emerged as the winner in the pitch for the SalzburgerLand Tourismus 2012/13 winter advertising campaign. The first advertising campaign for this holiday destination, so beloved by visitors from all round the world, has now been launched in Austria and Germany. The campaign is innovative in terms of production technology as well as media strategy. press release 12th November 2012
Jean Reno catches Santa Claus in a new TV advert for Sky09.11.2012 Media group Sky is launching its Christmas season with a wide-ranging advertising campaign: the main face, as in their spring campaign, is the French film star Jean Reno. There is a 41-second TV spot, a 30-second TV spot, advertisements for the printed press plus out-of-home and online advertising material. Serviceplan Campaign has been awarded the brief to design and implement the campaign. press release 9th November 2012
New contract for direct marketing budget08.11.2012 As of January 2013 Serviceplan One will be responsible for designing Lufthansa's direct marketing campaigns. The Munich agency succeeded in winning the new budget tender and was assigned a three-year contract. Greater focus on digital marketing and personalized direct marketing in future press release 8th November 2012
4Q: Joint initiative for better-quality online advertising25.10.2012 "4Q" ("For quality"): InteractiveMedia, pilot, Plan.Net and United Internet Media launch joint initiative for better-quality online advertising press release, 25th Oktober 2012
Bernhard Becker is new Head of Buying at Mediaplus22.10.2012 Specialist for electronic media Bernhard Becker is starting work as Head of Buying under the leadership of Andrea Malgara in the Mediaplus Group. The 43-year-old joined the Mediaplus Group holding on 1 October 2012. Mediaplus is the biggest independent partner-managed media agency in Germany. press release 22th October 2012
Serviceplan Live set for success with Marc Hessel22.10.2012 Reorganisation in the Event unit of the Serviceplan Group: with a new name, new management and a new focus, Serviceplan Live is ready to kick off under the Serviceplan Sponsoring & Live company headed by Florian Krumrey. press release 2th. October 2012
Five drivers, five continents and a brand new motor bike11.10.2012 To mark the launch of the new R 1200 GS, Serviceplan and Plan.Net are starting an integrated multi-phase campaign for BMW Motorrad during which five exclusive multi-day tours will take place across five continents. The tours, which will cover more than 20,000 kilometres in total, will all feature the same motor bike. In addition to live reports from the riders on all the relevant social media channels, the campaign also includes printed advertisements, a number of videos and a dedicated website with a blog. press release 11th October 2012
Plan.Net wins complete Lufthansa newsletter account08.10.2012 The Plan.Net Group is pleased to announce that it has won a new account for Deutsche Lufthansa AG and will in future be responsible for all newslettering services for B2C and B2B on both a national and an international level. The first innovative task in this regard will be to introduce a new-style mobile newsletter. Employing the very latest technology, customers will from now on be able to view all national newsletters from the airline on their smartphones, with customised design and device-specific usability. press release 8th October 2012
Mediaplus cuts up magazine for WMF05.10.2012 Mediaplus was tasked with demonstrating the quality and sharpness of WMF's new "Yari" Damascus steel knife using a special type of advertising designed to attract interest among its intended target group. To do this, the Serviceplan Group agency used the famous "falstaff" magazine – aimed at people who like the good things in life – alongside the tagline "Sharpness that you can see". press release 5th October 2012
Innovation for advertisers Heineken first brand to advertise in film trailer block in Germany04.10.2012 Première in Germany: Heineken is the first brand to advertise in a film trailer block in German cinemas. Appropriately, with "Crack The Case" Heineken has produced an ad that looks just like a clip from a Bond film – and even James Bond himself, alias Daniel Craig, appears in it. Mediaplus is responsible for this innovative scheme: this 60-second cinema ad can be seen for four weeks before the film premières, i.e. from September 27nd 2012, in selected digital cinemas and for the first time in Germany as part of the film trailer. press release 4th October 2012
Inspired to go new ways: More than 400 guests joined the discussion at the Innovation Day 2012 in the House of Communication28.09.2012 It was not just prominent speakers who accepted the invitation of the Serviceplan Group and its partners IP Deutschland, United Internet Media, FAZ Group and Burda Style Group to come to Munich for the day, more than 400 guests also attended the 8th Innovation Day in the House of Communication to discuss the latest developments in the fields of brand management, media and communication. press release 28th September 2012
Customer loyalty: Tchibo, dm and Coppenrath & Wiese out in front24.09.2012 Tchibo, dm, Coppenrath & Wiese, Lindt & Sprüngli, Miele, Samsung, BMW, Esprit, Aldi and ING-DiBa are the ten brands in Germany that have the most loyal customers. With the "2012 Loyalty Index", the Serviceplan Group is today presenting the first of a series of annual studies that test brands in terms of their overall satisfaction levels, emotional bond, willingness to repurchase or recommend, and cross-selling amongst consumers. Insurance companies and financial service providers are bringing up the rear among the 97 brands surveyed from 15 industries in the ranking. press release 24th September 2012
Big cinema: "Slow down!" launches film competition21.09.2012 The Federal Ministry of Transport, Building and Urban Development (BMVBS) and the German Road Safety Executive (DVR) have launched a film competition as part of their "Slow down!" road safety campaign: until October 14th, users can upload shorts to YouTube that explain why life is great. The winning clip will then be shown at CineStar cinemas all over Germany for four weeks. The campaign is being backed by presenter Johanna Klum. press release 21th September 2012
Musiol Munzinger Sasserath and Serviceplan launch Trendlabs: international brand experts meet at the 2012 Telco Summit20.09.2012 On September 20th and 21st , brand consultancy Musiol Munzinger Sasserath and the Serviceplan Group are hosting the first joint "Telco Summit", during which brand and communication strategists from various continents will meet to discuss the latest trends and developments in individual markets and to develop joint future scenarios. press release 20th September 2012
Serviceplan Health & Life now lead agency for tetesept in Germany14.09.2012 By winning the account for tetesept in Germany, Serviceplan Health & Life now has on board the No. 3 brand in the whole OTC market. Serviceplan Health & Life is now responsible for the creative realisation of the brand strategy. press release 14th September 2012
Clowns, wind-up mice, frisbees and bubbles11.09.2012 Four new ads from Serviceplan Hamburg for the market launch of the new BMW 1 series. press release 11th September 2012
Corporate Car Sharing at Servicepan11.09.2012 The Serviceplan Group has launched an innovative, easy to use and sustainable, internal car sharing service "weDrive" in cooperation with the fleet management and leasing service provider Alphabet. A black fleet of Serviceplan cars comprising a total of seven vehicles from BMW and Mini is now available to employees in Munich and Hamburg for both private and business use. weDrive is the latest addition to the range of Serviceplan employee services alongside offerings such as weSport, weCare and weTravel. press release 11th September 2012
"Only the best will do": Mediaplus wins new client Rügenwalder06.09.2012 Mediaplus in Hamburg has won a new account - Rügenwalder Mühle Carl Müller GmbH & Co. KG, based in Bad Zwischenahn, Germany, and will be responsible for its media planning from January 2013. Rügenwalder is one of the leading sausage producers in Germany with sales of 172 million euros in 2011. press release 6th September 2012
Deichmann awards media account to Mediaplus06.09.2012 Following a three-month pitch, Deichmann - Europe's leading shoe retailer - has chosen to work with independent media agency Mediaplus from Munich. press release 6th September 2012