Press releases

Promoting peace with weapons? Serviceplan’s new ISHR advert questions “export success” and calls for action

20.02.2013

Serviceplan has produced a new cinema advertisement for the International Society for Human Rights (ISHR) that looks at the lethal effects of selling arms to other countries and – in the German version – calls on audiences to sign a petition supporting stricter control of weapons exports. Germany was the world’s fifth largest arms exporter in 2011.

press release 20th February 2013

2013

Champions League live in ad block: Serviceplan helps Sky broadcast 240 seconds of live coverage19.02.2013 The UEFA Champions League (UCL) enters the decisive knock-out phase in the middle of February. All the action from every match is to be shown live on Sky. For the top game between Arsenal and Bayern Munich, Sky and Serviceplan Campaign came up with something completely different: the Champions League game on February 19th was transmitted live for a total of 240 seconds during advertising breaks on various free TV stations. press release 19February 2013
Munich city centre illuminated with metre-high MCBW installations19.02.2013 Since Saturday, the capital of Bavaria has been celebrating design and creativity. For the Munich Creative Business Week, or MCBW for short, the Serviceplan Group not only produced all the printed and online advertising material and looked after the public relations side, Serviceplan Live also performed its magic when darkness fell with its brilliant design installations, the “cubic” supersigns on Marienhof and the Sendlinger Tor, one of the gates of the former city wall. press release 19th February 2013
Serviceplan Public Relations expands tourism business19.02.2013 The PR agency of the Serviceplan Group is supporting partner country Indonesia at ITB Berlin 2013. And Sri Lanka has also opted for Serviceplan at the travel trade show. press release 19th February 2013
best brands 201306.02.2013 For the tenth time, Germany's most successful brands were presented with the best brands awards during a prestigious anniversary gala at the Bayerischer Hof hotel in Munich today: the winner of the "Best corporate brand" was Amazon, while the "Best product brand" was Nivea. Samsung won the "Best growth brand" category. The best brands award in this year's special category "Best sports brand for decision-makers" went to Adidas. In the anniversary category "Best entrepreneur brand", the winner was Götz W. Werner, founder and supervisory board chairman of dm-drogerie markt GmbH. These sought-after awards, which are presented each year, are unique: instead of a jury, consumers themselves decide on the winners by means of a representative study conducted by market research company GfK. In addition to a glass best brands trophy, prizewinners also received a cheque totalling more than EUR 1 million for publicity and media services from ProSiebenSat.1 Media AG, WirtschaftsWoche and the Serviceplan Group. press release 6 February 2013
Serviceplan Group mourns the loss of co-founder Rolf O. Stempel05.02.2013 Rolf O. Stempel, founding partner and co-shareholder of the Serviceplan Group, has passed away following a long battle with a terminal illness. He stepped down from his operational duties at the end of the 1990s, but remained connected with the Serviceplan Group as a shareholder until his death. press release 5th February 2013
Serviceplan Suisse: from 0 to 60 in no time05.02.2013 Serviceplan Suisse is delighted to have landed its first account: after a comprehensive pitch involving several stages, the new Zurich-based advertising agency, working in close collaboration with Plan.Net, has won the BMW (Schweiz) AG account. press release 5th February 2013
Serviceplan makes targeting secure and is awarded data protection seal04.02.2013 For the Serviceplan Group, transparency and security in relation to clients and consumers are of the utmost importance. With the "Trusted Privacy" data protection seal, Europe's largest owner-managed agency group is the first to take an important step in the area of data security. press release 4 February 2013
"Hall of best brands" presents Germany's most successful brands over 200 pages to mark the tenth anniversary of best brands28.01.2013 The book, which is being published to coincide with the tenth anniversary of the best brands award, has the subtitle "Pearls of the brand world". This offers a good insight into what is contained within its pages: 55 top brands – from A for Adidas to W for Weihenstephan – as well as milestones in their success stories are presented in fascinating articles. Renowned brand experts also have their say in the 200-page volume, as well as the initiators of best brands. The book, which opens with a greeting from the German Minister for Economic Affairs, Philipp Rösler, will be available from 12 February 2013. press release 28th January 2013
Mary Kay prepares for anniversary with the help of Serviceplan PR24.01.2013 Serviceplan Public Relations will continue to provide PR services to Mary Kay Cosmetics in the German-speaking countries, after beating several other agencies in the screening and bidding process. The Serviceplan Group agency has been looking after the client since 2011. press release 24th January 2013